Data Dwell will be exhibiting at next February’s Marketing Show North.
Implementing a marketing strategy that isn’t supported by technology in today’s digital environment is most likely going to be detrimental to a campaign’s success.
Technology helps streamline processes, expand reach, improve performance and generally make your marketing team’s work a lot easier.
But technology can also be complicated. It can get in the way and cloud the bigger picture.
You need to know which technology can actually support your marketing strategy, rather than just turning to technology for technology’s sake.
By leaving your options open to marketing technology – and by focusing on the right tech for the right reasons – your team will find a number of programs, websites, software and more that can enrich your marketing strategy while simplifying day-to-day responsibilities.
Here are 5 simple ways to enhance your marketing strategy with tech:
Find the best Content Management Systems (CMS)
In order to climb the Google search rankings, one key strategy you need to implement is the consistent generation of content. A variety of valuable and relevant content. But as social media platforms like Facebook, YouTube and LinkedIn offer native video, article and image upload systems, it’s easy to see this is as the way forward within digital environments.
You might think you should create content for these platforms, rather than your own website – to get more views and more interest.
However, you have no control of these third-party environments. You don’t know when their systems, their rules or their features will change. Do you really want to put all the effort into something that could easily be lost?
Instead, you should be focusing on building content for yourself, for your own website. And content management systems (CMS) are the helping hand you need from technology.
They offer a guiding light towards building an organised catalogue of digital media that will give you a much better chance of landing at the top of the results page.
These sites can manage the creation and optimisation of digital content, whether it’s short or long-form articles, images, videos, audio, maps or other embedded content. They don’t just make it easy to craft and build your own content; they simplify posting, sharing and organisation too.
In addition, many CMS UIs allow multiple users in a centralised, collaborative online environment, so your whole team can work on the same or several different pieces of content.
And the best content management systems support add-ons that automate SEO. Climbing the SERPs has never been easier!
2. Automate standard marketing processes where possible
21st century marketing is not straightforward. There is no linear process, but rather a handful of media platforms and messaging systems required to build a successful strategy, all requiring time to set-up, load and send.
All the information and messaging that you push out to prospects and customers needs to be coordinated and relevant. There is a lot to handle on a day-to-day basis while juggling new content creation, PR, emails and more.
With so many different platforms, you and your team cannot possibly keep up with regular marketing by constantly going into different systems and posting or sending at various different times throughout the day.
You need to implement marketing automation wherever you can.
Marketing automation can congregate a variety of social media profiles, emails, text messaging and more into one, easy-to-use dashboard. And it can be used for pre-set processes, so once a prospect enters the start of the sequence, all communication is taken care of for you.
This enables the hustle and bustle of marketing to be simplified and easily managed, letting you schedule ahead and saving you and your team valuable time.
3. Use Digital Asset Management to keep files organised
Within the regular tasks that a marketer must tackle daily, file organisation is rarely a priority. It’s very easy for a computer desktop to fall into disorganisation and inefficiency. Files become lost within folders, and content is scattered across multiple locations!
But then when a file is urgently needed – a logo, a photo or the content within a document – finding it becomes a time-consuming, logistical nightmare.
Digital asset management software provides a centralised library where users can store files, images and videos. It gives you quick and easy to access to find exactly what you need in seconds – with smart metadata search and conversion technology – so you always have the necessary file and format on hand. Our DAM can do just that for you.
By implementing this type of program, marketers can retain access to a wealthy platform of their visual or literary content without finding themselves in a digital maze.
4. Make use of Cloud Technology
The management of marketing relationships, campaigns and strategies can be overwhelming. A marketer has to monitor communications that are often scattered across email platforms such as Outlook, CMS platforms like WordPress and data analysis sites like Google Search Console.
The implementation of cloud-based tech to your marketing mix can integrate email, mobile, social media, web personalisation, content creation, data analysis and content management into one network.
In fact, marketing clouds have a positive impact on marketing teams. Fifty-two per-cent of marketers claim to be using this tech, while twenty-seven per-cent are considering the transition.
Not only does it allow teams to work more collaboratively, but it also ensures you always have access to the information you need. Marketing is 24/7, it doesn’t stop. So if you’re on the go – working remotely, travelling on business or attending a conference or trade show – you always need to be able to check in.
Cloud technology lets you do that.
5. Invest in Sales Enablement
Collaboration is an essential part of marketing strategy, and technology can help marketing and sales teams work more closely, more efficiently and more effectively.
Despite being a relatively new concept, Sales Enablement is quickly becoming an essential part of any modern marketers’ toolkit, and a vital piece of technology for business growth.
It’s a technology that lets marketing teams position the content they create directly into the sales pipeline, supporting sales reps with the right information at the right time. It helps those same reps identify hot opportunities and request more relevant content to help convert leads into sales.
And it shows both teams just how valuable content and marketing is to the business.
At DataDwell, we value, create and implement digital solutions for marketing teams. Our expert knowledge in the industry has allowed us to develop efficient solutions and innovate new features for our platform.