The Importance of a Producer

The importance of having someone for production and account management.

Using Micro and Mega Influencers: A B2B Strategy

The ‘art’ of influencer marketing is rife within the B2C world, especially within FMCG, specifically, food and drink, health and beauty, consumer electronics and the experience market.

Journalists Need Reliable Public Relations Partners Now More Than Ever

“If there’s one thing PR professionals can do to help journalists do their jobs better, it’s ensure that any press releases they do send out have a clearly stated news hook”.

Official Prolific North Live eBook Released

To support this year’s Prolific North Live we have created an official eBook that aims to capture some of the leading ideas and products unfurled over the two day expo: What Marketers Value 2018.

How Twitter Reacted to Two Days of Talks at Prolific North Live

Prolific North Live is over for another year after two days of talks, product demos and networking at Event City and Twitter had a lot to say about it.

MSP Launch Competition for Free Tech Incubator Space

The article below was written by Anne Dornan, Head of Innovation and Partnerships at Manchester Science Partnership guest blogs for Prolific North Live.