Blog

What is Customer Lifetime Value and Why Does it Matter?

Wired Plus will be exhibiting at Marketing Show North this year. Often shortened to CLV or LTV, customer lifetime value is one of the most important metrics that a business can keep their eye on. Which do you value more – a new customer, or a repeat customer? Statistics say that, if you want to
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10 COMMON ECOMMERCE MARKETING MISTAKES – AND HOW TO FIX THEM

Venture Stream will be exhibiting at Marketing Show North this year. Global eCommerce is on the rise, with an estimation of total sales reaching $4.5 trillion by the year 2021. Now more than ever you need to be sure you are running your eCommerce site to the highest standard possible. With so much competition, approximately 110,000 eCommerce
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Four common PPC questions answered

Click Consult will be exhibiting at Marketing Show North this year. Four areas that our paid search (PPC) clients want to know about are improving their ads’ prominence, organising Ad Groups, and selecting and evaluating keywords and their performance. Because we’re unashamed PPC geeks, we have the answers… How can I improve my ad’s position? Google uses
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How to make your site accessible to the mature market

Accord will be exhibiting at Marketing Show North this year. Online accessibility is not just a “nice-to-have” initiative. It’s a crucial way of ensuring that you are inclusive and considerate of all your customers, whatever their ability levels. Although we have come a long way in recent years, there are still several improvements that most
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How will SEO help my business?

Tao Digital will be exhibiting at Marketing Show North this year. One of the questions that is asked every time we meet a potential new client is ‘how will SEO help my business?’. SEO is short for Search Engine Optimisation and is the process of improving the visibility of a website in the search engine results. It
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Retail’s biggest digital challenges (and how to overcome them)

AdRoll will be exhibiting at Marketing Show North this year. The popularity of mobile platforms like Instagram, combined with increased internet access in public spaces, has created endless opportunities for retailers. However, this increase in opportunities has also produced new challenges. Here are three key challenges modern-day retailers face, accompanied by AdRoll’s solutions for overcoming them: 1.
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