Blog

‘YOUR CALL’ ON WHETHER DATA COMPARISONS ARE FAIR

Honeycomb Analytics will be exhibiting at Marketing Show North this year. Andrew Wiseman looks at the contextual flaws in comparison data. For the first time in a few weeks, I found myself in London on Friday the other week, and whilst riding the escalators at Euston tube station, I was drawn to the new advertising campaign
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Weekend away with your work colleagues – forced fun or real fun?

ICG will be exhibiting at the Marketing Show North this year. Well being out of the workplace – a recipe for teamwork and creativity. Waking up to the Spanish sun rising above the palm-tree fringed sea you’d think I was on holiday far away from the daily routine. But then I spied our Digital Project
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THE SECRET TO ENHANCED PERFORMANCE

enjoy! will be exhibiting at Marketing Show North this year. As a standalone medium, traditional advertising has had its day. Not because the media has changed, but because the way consumers purchase has changed dramatically over the last ten years. Because of the advent of 4G, mobiles, tablets, Google and Facebook, people are now searching for, discussing and researching products and services way before
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Do Customer Video Testimonials Still Matter?

Galleon Studios will be Exhibiting at Marketing Show North this year. In this blog, I’m going to tell you why you need customer testimonials but more importantly, why it could represent the biggest mistake you’ll make. What research there is that supports the use of customer testimonial videos and what the ONE word should you avoid at all costs!
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Working to Live or Living to Work?

Outside the Box will be exhibiting at Marketing Show North this year. Trying to achieve the correct work-life balance can often feel like a minefield. Juggling the pressures of meeting work deadlines and family life often means we don’t even give it a second thought, and if we do, it’s a conversation with ourselves shrouded
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What is Customer Lifetime Value and Why Does it Matter?

Wired Plus will be exhibiting at Marketing Show North this year. Often shortened to CLV or LTV, customer lifetime value is one of the most important metrics that a business can keep their eye on. Which do you value more – a new customer, or a repeat customer? Statistics say that, if you want to
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