The article below was originally published on the Colewood website.
It is undeniable that Pay Per Click (PPC) advertising is an outstanding method to significantly boost your online presence with almost immediate results.
If you are not utilising PPC for your website, then you are literally throwing away your potential profits!
Once acquiring a new Google AdWords or Bing Ads, many newbies – and even some professionals – will throw money into the account to drive as many clicks and website visits as possible, whatever the cost. Although website activity will soar, this also means that cost will too (you are paying per click after all).
The key to a successful PPC campaign is quality over quantity. To maximise return on investment and minimise cost per conversion, keywords, ads, extensions, and the hundreds of other factors that make up a PPC campaign must be specifically tailored to ensure the quality and relevance of the account is at its full potential. Once the account is set up correctly, relevant traffic will be directed to your site instantly, bringing in new customers and firmly marking your territory on Google and Bing.
Users Can Be Targeted Almost Anywhere
Due to the ever-growing and ever-improving range of specific targeting that can be utilised within Google AdWords and Bing Ads, PPC can be used to target people all over the world. This can be based on demographics, personal interests, income level, and much more. Additionally, by using Display Ads, relevant genres of content can be targeted through search engines in order to reach people with relevant interests, no matter what they are looking at.
It doesn’t end there. Display Ads can also be used in the form of remarketing, allowing you to target users who have already visited the website. Remarketing will place your Ads in front of them when they are further down the buying cycle and more likely to convert.
Effective & Instant
One of the main benefits of PPC is the instant effect that it has on any website. Shopping, Search, and Display Ads can be created and used to push products or services at the click of a button. Any website can have their account live within a matter of hours, all that is needed is a quality set of Ads with relevant and consistent keyword targeting to expose your website to the limitless number of potential clients that the world wide web has to offer.
Following the creation of your PPC account, you can use Google AdWords, Bing Ads, and Google Analytics to analyse metrics such as impressions, clicks, search impression shares, conversions, and more.