5 Ways to Repurpose Your Powerpoint Deck

The lifecycle of a presentation is changing and Bufflalo7 makes it their mission to not only help your powerpoint deck deliver your message coherently, but also ensure it looks good doing it.

Whether it is video, blog content or images, businesses need to deliver their brand and values across multiple channels. But when it comes to your presentations how can it be done? After spending hours crafting the perfect slides to support your points, how can you extend the content further to have an even bigger impact?

Take a look below at Buffalo7’s 5 point guide to diversifying your content and opening it up to a wider audience.

powerpoint presentation slideshare inforgaphic

 

Buffalo7 will be exhibiting at next year’s Prolific North Live. Learn more about how you can get involved here.

What do client side marketers look for when working with an agency?

Agencies gathered from around the UK today to be part of the BMC’s latest agency meeting: What do client side marketers search for when looking to work with an agency?

The generic feeling from agency members was to gain reassurance that their tactics to win a pitch were coherent with others and in the theme of this month’s venue ‘The Ice Tank’, agencies were told they may be met with an icy reception if they fail to ask the right questions.

The meeting began with talks from four client side marketers starting with Katryna Turner from SE5 Marketing, a seasoned marketing leader from within the professional services industry. Katryna explained the importance of an agency getting to know their client’s business and not just using their pitch as a platform to showcase previous work, as important as this is. Client marketers felt that agencies prepared to invest time and challenge the brief are said to be the most impressionable. Taking time to research the company, asking questions and ultimately being completely honest if your agency isn’t the right fit for the client, will most certainly see relationship longevity.

CMO Vicki Scheele expressed the want to work with agencies that can recommend alternative ways to work, smoothing the process and adding value. It’s important for agencies to understand that although they may be dealing directly with the decision maker, each member of the client’s team will have an opinion of the end result. Selling marketing internally was a particular challenge of Vicki’s in which agencies can have a big role to play. So how can you ease this process?

Brand manager Helen McKenzie was in agreement with Vicki in regards to the importance of knowing the client, business and brief. Expressing her ultimate turnoffs to be: arrogance, belittling the budget which may have been tough work to secure behind the scenes and replication of previous ideas. Fresh forward thinking is key and total honesty as to whether your agency offers a full service or not.

Outsourcing wasn’t frowned upon, however clients stated how vital it is that agencies avoid outsourcing core project areas especially if advertising as full service. Always be transparent about the team your client will be working with. The team they initially meet should be the team they continually liaise with.
Our last client marketer to speak, consultant Dave Fenlon, explained the importance of establishing client goals and was in total agreement with fellow client side marketers.

The most frequent question asked during todays session was what elements are taken into consideration when shortlisting agencies, “what influences the client to choose them?” Undoubtedly this came down to word of mouth and reputation, Client side marketers are keen to hear from their peers before consulting an agency.

Four top tips for agencies:

    • Honest open questioning. Challenge the client’s brief and be honest if the project isn’t for you.
    • Building Relationships. The team you take to the pitch should be the team they continue to work with throughout.
    • Deliver work promised. Don’t promise work that can’t be delivered, this comes back to creating a bad agency reputation.
    • In the pitch process, ALWAYS answer the questions in the brief.

If you’d like to know more about the BMC or becoming a member please email claire_bmc@outlook.com
Claire Sherriff, BMC Marketing Executive

7 creative ways to get people to your stand

Your stand is out, but you don’t stand out. It’s a common problem for businesses at large exhibition events, and with £2.7 billion spent on them in 2010; it’s one you can’t afford to ignore.

But just because consumers at Prolific North Live will be surrounded by hundreds of exciting exhibitors, like a kid in a sweet shop, it doesn’t mean you should just hand out free lollipops like everyone else.

Here are seven creative ways to get people to approach, and then stay, at your exhibition stand.

Let people know you’re there!

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Before the event, get people excited that you’ll be attending with effective pre-show build up. Engaging social posts, blogs and newsletters are all great ways to interest and remind people about your presence at the exhibition. You could even create an original hashtag that incorporates the event name and your location in it, for example #PNLiveStand93, and use your existing channels and social media influencers for its promotion.

Host a competition

Host a competition that’s beneficial to both parties; include a fun activity and a data capture opportunity. Be sure to make it relevant to your business. For example, if you’re a TV production company that wants to promote the fact you’ve been involved in a successful TV show, the question could revolve around guessing the ratings it received. It would also be great if the prize was branded, or relevant to your organisation – said TV production company could offer free tickets to a live show recording. People will then be drawn back to your stand to find out whether they’ve won, offering you another opportunity to reinforce your work. This article by XLDisplays offers some great advice and ideas for exhibition competitions.

Offer interesting, long term gifts

Fun and relevant freebies that consumers want to hang on to will create a long-term positive impression of your brand, and ones that keep people at your stand for a while so you can interact with them are even better. A creative agency may want to employ a caricaturist to be stationed at their stall, as this provides consumers with an interesting gift and also keeps them long enough for the agency to explain their work and gather their details.

Teach people a skill

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By teaching consumers a quick and easy skill that they can use in their personal life; you will be positively reinforcing your business, whilst also giving you a chance to chat to them and collect their details in the process. For example, a video production company could offer tips on filming on mobiles, and create a quick piece of content for a visitor whilst they’re at the stand.

Offer high-tech toys

People are always interested in new technology, and any way you can demonstrate it to customers will help to promote your business. If you are a video game production company, it might be a good idea to let customers try out a VR headset – customers will be desperate to experience this new and exciting form of technology, creating a priceless buzz around your stand.

Offer refreshments

An inexpensive drink may be few and far between at busy exhibitions, so by offering tea and coffee you will be attracting a lot of thirsty consumers. Also, hot drinks may take a while to brew and cool down, which offers you a perfect opportunity to engage the visitor in conversation about the services and products you provide.

Follow up!

However you’ve attracted visitors to your stand and captured their data, it’s imperative you contact them in the following few days to solidify your relationship. However, research shows just one email isn’t enough – it takes around 6-8 contacts between business and consumer to generate a viable lead. Be sure to remind them about your services and if possible, address them by name – a personal message is extremely memorable and effective.

Do you have any suggestions? Let us know on Twitter.

About the author

Simon Landi is one of the founding members of Manchester-based marketing communications and web development agency Access, and has been running the business since 1999. With extensive experience across many sectors including travel & tourism, B2B and not for profit, Simon’s background has seen him work for a variety of household names. His focus on engaging with customers at every stage of their journey, inspired him to develop Access’ very own live event social media tool EventStreamLive

5 Minutes with….. The Space Project

1. Can you tell us a bit about The Space Project and what you do?

The Space Project is home to award-winning TV shows such as ‘Cold Feet’, ‘Dragons Den’ and ‘The A Word’. It is Manchester’s purpose built production facility, offering high end content production space for TV, film and advertising. Our client list includes major broadcasters such as BBC, ITV, Channel 4 and Sky alongside key agency and production companies.

In addition to our extremely busy current schedule, we’re looking forward to the opening of our 90, 000 sq ft site expansion, including a new 30,000 sq ft stage in the autumn.

Located just five minutes from Manchester city centre, The Space Project currently features five stages totalling 55,000 sq.ft alongside wardrobe, make up, production and workshop space, all designed to provide the very best experience for our clients.
We want to put Manchester and the North West very much at the centre of content production in the UK and by developing the site, expanding our client base and collaborating across the region, we will achieve that ambition.

2. What made you sign up as an exhibitor at Prolific North Live?

With the ongoing expansion of The Space Project we want to meet production teams across TV, film and advertising not just from Manchester but further afield and Prolific North Live gives us a great opportunity to do this.

We will be sharing a stand with our sister site, The Sharp Project, so we have the opportunity to meet a wide range of potential clients as well as catch up with existing ones.

It’s a great opportunity for our team to shout about what makes making television in Manchester such a positive experience, why are clients keep returning.

3. What are you looking forward to bringing to the event?

We are looking forward to showcasing the huge range of facilities we can offer productions on-site – not just stages but unit base parking, office and event space.

It will be a showcase for some of the content produced onsite since the last Prolific North Live.

4. What excites you most about the North’s media and creative sectors?

The North West is now considered a key UK location for TV, film and advertising production.

We are passionate about making the region even more successful and with such a diverse and exciting range of production companies, facilities and talent alongside what we can uniquely offer, we are confident of this ambition being achieved.

5. Why is the North such an exciting place to be right now for creative and digital businesses?

The television and film industry is booming, not just at places like The Space Project and MediaCityUK but right across the region. The more that is made in the North, the more it puts us on the map as a serious player in the sector. The spin-off benefits to a diverse range of creative and digital businesses are immeasurable and the creative and digital economy is growing at a fantastic rate.

6. If The Space Project could have a dinner party with three people, dead or alive, who would they be?

We’d like to think first about where we’d host this dinner and as our SPACE 02 has just being used as a giant green screen for a commercial shoot, we’d set it there. We’d ask our full time tenants to rig and light the set before filming it and sending it round the world.

We’d limit the guestlist to people currently on site so the Cold Feet cast would be invited as they’d no doubt be good company. It wouldn’t harm to get a bit of friendly business advice from a Dragon so we’d probably have Peter Jones at the table and lastly John Logie Baird so we can show him what he started.

We know that’s more than three but we’ve easily got the space…..

5 Minutes with….. The Sharp Project

1. Can you tell us a bit about The Sharp Project and what you do?
The Sharp Project is an amazing home to unique and innovative digital content creators.
There are over 60 creative digital businesses based on site, specialising in everything from VR gaming to CGI animation, app development to video production and digital forensics amongst much, much more.
The array of entrepreneurial talent that occupy our spaces and production studios each day is truly inspiring.

2. What made you sign up as an exhibitor at Prolific North Live?
We exhibited last year and had a great time – as a meeting place for the North West creative digital sector it worked really well so the ambition to increase the event’s scale was very welcome.
We’re passionate about the sector developing and events such as Prolific North Live are key to driving it forward.
As with last year we’re sharing space with our sister site The Space Project so looking forward to meeting clients from across the region, both old and new.

3. What are you looking forward to bringing to the event?
As well as being able to talk to the wider sector about our spaces we want to showcase the huge range of creative businesses that are based at The Sharp Project.
We have such a unique range of talent onsite (based in shipping containers through to converted stages) so bringing that community to the event makes us very proud.

4. What excites you most about the North’s media and creative sectors?
Since opening in 2011 we’ve seen the sector grow massively and in so many dynamic ways.
What excites us is the variety and scale of talent in the region and how that is driving the growth.
Our tenant base reflects that so we see it every day – there’s a tremendous work ethic here. It’s truly inspirational.

5. Why is the North such an exciting place to be right now for creative and digital businesses?
In Manchester there’s a collective goal to be a global digital city – with collaboration across the sector, skills development and a nurturing of entrepreneurial talent that’s very a
chievable.
We see businesses starting in shipping containers and rapidly expanding to bigger spaces, taking on more staff and clients so knowing this is happening across the region makes it very exciting.

6. If The Sharp Project could have a dinner party with three people, dead or alive, who would they be?

We’d invite Sundar Pichai, the chief executive of Google to a game of table tennis in our Campus after dinner, Baroness Joanna Shields, the UK’s first lady of technology, who can help inspire more women to come into the sector and an American called Malcom Purcell McLean who invented the shipping container as we’d like to show him what we’ve done with them.

5 Tweets of the Week

The Advantages of a Full Service Provider

We’ve all done it at some point in our lives. Searched endlessly on various sites to see which deal works out cheaper. It can be the same for companies when you’re trying to find someone to work with across a variety of services such as marketing, PR, creative and events.

If it’s the first time you are looking to outsource a marketing/ creative/ PR or events company as part of your overall business strategy, or if you are considering trying something new, it can be daunting. Luckily help is at hand in the form of full service providers.

Using a full service provider has many pros including:

  1. A dedicated account manager to work alongside you at all times, allowing them to understand your company’s objectives inside and out.
  2. Having a one stop shop for all your needs equals less of your time being spent trailing through numerous sites.
  3. Teams have more experience in dealing with all different environments and can solve problems in a timely manner.
  4. Using separate providers for different services is risky and may result in work being inconsistent.
  5. After working in the industry for many years and building up trusting relationships, full service providers have endless resources.
  6. Any strategies will be linked and work together to benefit all aspects of a your company’s needs.

For more information about Shoppertainment please visit our website www.shoppertainmentmanagement.co.uk or keep up to date with us on social media…

Twitter: @Shoppertainmgmt
Facebook: @Shoppertainmentmgmt
Instagram: Shoppertainmentmgmt
Linkedin: Shoppertainment Management

Top 5 tips before you develop an app

1. Be Realistic

Before you head off down the road of app development, you first need to decide whether or not to start walking. To create a worthwhile application that is going to reach as many members of your target audience as possible, you need to invest. Perform a cost-benefit analysis before you start to determine if an app will really benefit you. Can you afford to spend the time creating it yourself? It may be worth your while to invest in an agency.
Of course, there are a great many benefits to having a well-designed and marketed app. Earlier this year, Apple announced that it has over one billion active iOS users while Google claims to have over 1.4 billion active Android users. A good app has the potential to reach out to a lot of consumers.

2. Purpose

If you get to this stage, you’ve probably decided that having an app is more than just a good idea. But what is it that you intend to achieve? Having a clear purpose defined before you begin development will maintain focus on the end goal. Write down your thoughts somewhere so you can keep track of them, and get advice where you can. You may have some good ideas, but are they achievable? Once you have a clear purpose, it is much easier to get other people on board – transparency is key.
After you’ve established a purpose, you need a way to measure the success of your app. Utilising analytics will help to show you how your app is being used, and if the app is fulfilling its purpose. If you are not achieving targets; you need to know quickly, so that you can make the necessary changes.

3. Research

Once you’ve established the foundations of your app, the main purpose, you need to do some research. Take a look on the various app stores on different platforms and search for applications that have a similar purpose to your own. If you can’t find any, then you’ve found a niche. But take heed; while you may have found a gap in the market, there may be a reason for developers avoiding it.
If the app that you want to create is similar to existing apps, then play around with them. What do they do well, where to they fall short? You need to be able to create an app that functions at least the same standard. Ideally, you want your app to be the best option on the market. Take the role of the consumer – what is it you want to see?

4. Target Audience

Who is your app for? Knowing your audience will give you valuable information that enables you to streamline the functionality of your app, and keep costs down. You need to know which platform your users are most likely to use, which devices are the most popular, and how they differ. Don’t spend time and money creating features that your audience will not use. You need to know if it’s worth porting your app to most platforms if you discover that the majority of your audience is on Android.

5. Budgeting

Know what you are willing to spend before you spend it. Commissioning an app is only one cost, you need to be clear that there are other expenses. To ensure that your app remains fully functional, you will need to think about maintenance, to iron out any bugs. More importantly, you will need to consider the vital task of marketing. If you want to market a new app idea, you will likely need to match your development budget. If you are developing an app for an existing market, you may need to spend almost ten times the development budget if you want to employ disruptive marketing. Scale your expectations to your budget requirements.
For 5 more tips to help you develop a successful app, please checkout The Distance’s blog post. They will be exhibiting at Prolific North Live 2017 at stand 120, so be sure to swing by to pick up many more wise words of wisdom.

About the author

Anthony Main is the MD of The Distance – a 100% UK app development company. Their brand represents their long term commitment to their client relationships and projects. The Distance was founded in 2009 shortly after the launch of the Apple Appstore and is entirely focused on the development of mobile-based solutions. With clients ranging from new start-ups through to global enterprises, they are a valued partner in business. Their portfolio includes brands such as the NHS, Bentley Motors, Astra Zeneca, Slimming World, Camden Market, SafeStyle UK, Virgin East Coast Trains.