How Twitter Reacted to Two Days of Talks at Prolific North Live

Prolific North Live is over for another year after two days of talks, product demos and networking at Event City and Twitter had a lot to say about it.

The snow was relentless but over 3,200 people attended the expo to discover the latests industry trends from over 110 exhibitors and more than 70 talks.

With huge brands like McCann, Bing Ads and Everton Football Club speaking at the event, attendees were treated to a unique take on where the industry is going in 2018. Below we take a look at some of the biggest takeaways. 

1. Richard Kenyon from Everton Football Club on the importance of fan collaboration

2. Adam Oldfield from Force24 on the metrics that really count

3. The Co-op’s Catherine Turner spoke about PR on Wednesday in the Marketing Theatre

4. Dave Lawson from AO in the Technology & Future Trends Keynote session on Wednesday

5. Dr Dave Chaffey from Smart Insights highlighting the importance of the marketing life cycle

6. Matt Hackett and PushON in the Finance & Growth Hub theatre on Wednesday

7. When it comes to marketing campaigns in 2018, AR is no longer a gimmick

8. Kenyatte Nelson on day one in the Keynote Theatre

9. Lee Wilcox discussed Digital Content in the Keynote Theatre on day one

10. IAB’s James Chandler spoke in our Keynote Theatre on day two

11. Zak Edwards put the case forward for retailers to innovate and invest

12. Alison Last spoke for Kellogg’s on day two

13. Catherine Shuttleworth – the CEO of Savvy – in Thursday’s Women Thought Leader’s session

14. Lyndon Nicholson from Buffalo7 argued the case for reinventing your relationship with Powerpoint

15. UKFast in our Keynote Theatre

16. Professor Danielle George talked about AI on day two

17. GDPR is an opportunity to make businesses more ‘human-centric’

18. Sue Little from McCann in Thursday’s Women Thought Leaders session

19. Rob Ramsey highlighted how promotional content will change for brands in 2018

20. Darren Elliot from Taboola with his talk: ‘Decoding the Behaviour of Your Online User’

21. In Thursday’s Insights Theatre Dom Raban gave his talk: ‘Using AI and AR to Put Child Patients in Control’

22. Key takeaway from UKFast’s Marketing Director

23. Ellie England from Bing in the Keynote Theatre

24. On day two at Prolific North Live, Sandy Lindsey MBE from Tangerine talked talent and recruitment

25. Managing Director of Bring Digital – David Ingram – summarised the two days over on his twitter feed

Only a year to wait for Prolific North Live 2019…

Who Are the 12 Leading SMEs Confirmed for Prolific North Live?

It’s 2018 and the biggest Marketing Expo outside of London is only a couple of months away. Below we introduce some of the SMEs confirmed to exhibit this year.

Prolific North Live will be back for two days on February 28th and March 1st and will provide businesses with a chance to discover all of the latest digital innovations for 2018. Whether you are a Digital Agency based in Leeds or a small Cloud Computing team in Plymouth, the expo provides a platform for brands to expose their latest, innovative products.

We’ve already taken a look at the start-ups looking to disrupt the industry in 2018, but what about the larger teams taking part? 

1. The Chartered Institute of Marketing | Nonprofit, Maidenhead

For more than 100 years, CIM has been supporting, representing and developing marketers, teams, leaders and the profession as a whole.

2. Click Consult | Marketing & Advertising, Cheshire

Click Consult is a multi award-winning search marketing agency.

3. CTi Digital | Information Technology & Services, Manchester

CTI Digital is an established digital agency with in-house development and marketing teams driving businesses forward across non-profit, SMEs eCommerce and B2B.

4. Fluid Branding | Marketing & Advertising, Cornwall

Fluid Branding understands what it means to create a brand that stands out, and those rules especially apply when choosing branded merchandise.

5. hedgehog lab | Computer Software, Newcastle

hedgehog lab is a multi-award winning technology consultancy, with offices in the UK, USA, India and Denmark.

6. IPA | Marketing & Advertising, London

A world-leading, 100-year-old institute for the advertising profession, with unrivaled heritage and expertise in best practice, CPD and thought leadership

7. Jumpstart | Financial Services, Edinburgh

The UK’s leading R&D tax credit specialists providing a complete end-to-end service in claiming for R&D tax relief.

8. Maven Capital | Venture Capital & Private Equity, Glasgow

An independent private equity and property manager, focused on the provision of growth capital and mezzanine finance to SMEs across the UK.

9. Nimlok | Events, Wellingborough

A global leader in exhibition and display solutions, delivering the best exhibition stands.

10. 72 Point | Marketing & Advertising, London

72Point creates, distributes and lands PR and branded news stories in mass media publications.

11. Business Growth Hub | Executive Office, Manchester

Business Growth Hub, part of The Growth Company, is a community of specialists with a passion to help businesses across Greater Manchester to realise their ambitions.

12. CDS | Communications Agency, Leeds

CDS provides solutions for organisations that need to generate more value from the way they communicate, manage, store and publish information.

22 Manchester Brands Confirmed for Prolific North Live

Manchester’s Prolific North Live has more Northern Marketing decision makers than any other expo.

The event will bring together more than 120 exhibitors and over 4,000 delegates across the two days. Companies from a range of industries will be present, all looking to inspire and educate.

With the event being based in Event City the expo has a huge Manchester presence and this year has seen a host of big, local brands sign-up to get involved.

1. BBC North | Broadcast Media

Based in MediaCity, the BBC is the iconic brand whose mission is to enrich your life and to inform, educate and entertain you, wherever you are.

2. Brazen PR | Public Relations and Communications

Brazen PR is a multi-award winning PR & Content Marketing agency with offices in Manchester and Dubai.

3. Bruntwood | Commercial Real Estate

Bruntwood has over 145 properties across the UK. They provide affordable office space, serviced offices and retail space available on flexible contracts.

4. Buffalo 7 | Design

As a specialist presentations agency, Buffalo 7 turn everyday presenters into rockstars.

5. Corporation Pop | Design

Corporation Pop create deeply engaging interactive experiences that connect you with your customers.

6. CTi | Information Technology and Services

CTi Digital is an established digital agency with in-house development and marketing teams driving businesses forward across non-profit, SME’s Ecommerce and B2B.

7. Juice Academy | Marketing and Advertising

The Juice Academy is the brainchild of Tangerine PR. A hub that allows businesses the opportunity to invest in budding talent across the North West, and young people have a chance to work with some of the UK’s biggest brands

8. Marqetspace/Grafenia | Publishing

Marqetspace is the trade printer you’re looking for. With over 50 combinations of paper types and print finishes including spot gloss, foil and embossing, our core range is lithographically printed in our UK factory.

9. Mosquito | Marketing and Advertising

Mosquito is a digital brand development agency based in Manchester.

10. Mustard | Research

Mustard is a market research agency and insights consultancy that is committed to making the difference.

11. PR Agency One | Public Relations and Communications

PR Agency One is an award winning B2B and consumer PR agency based in Manchester.

12. Rabble Post | Media Production

Rabble Post sits in the heart of Manchester’s city centre and has the privilege of being the city’s only full-service post production facility.

13. Standby Productions | Media Production

A premium UK based film and video production company.

14. Steamhaus | Computer Software

From their Northern Quarter base, Steamhaus is becoming a leader in cloud and DevOps consultancy.

Just a bunch of lovely lads.

A post shared by Steamhaus (@steamhausmcr) on

15. The Landing | Events

The Landing is a space where companies can unlock innovation, grow and collaborate.

16. The University of Manchester | Education & Graduate Employment

Manchester Graduate Talent is part of The University of Manchester’s Careers Service and offers access to our world class graduates.

17. Trunk | Marketing and Advertising

Trunk “the agencies best friend” is a specialist agency focused on great creative, working across video, animation, gaming, apps and social media.

18. Wavemaker | Marketing and Advertising

Wavemaker is one of the largest media, content and technology agencies in the world.

Welcome aboard Wavemaker Australia! Our second local market to go live 🎈🎉🎊

A post shared by Wavemaker Global (@wavemakerglobal) on

19. UK Fast | Computer Software

UK Fast helps businesses grow online through speed and innovation.

20. Clicks + Links | Computer Software

Clicks + Links craft seriously immersive experiences that transform businesses.

21. The Sharp Project | Marketing and Advertising

A home for creative digital entrepreneurs & content production in Manchester.

22. Business Growth Hub | Executive Office

From startup to scale-up, the Business Growth Hub is a fully-funded organisation that offers free support to help you grow your business.

Buffalo 7, Steamhaus, Lead Forensics

Our Weekly Round Up shares the latest news and insights from our exhibitors, event partners and sponsors. This week, Buffalo 7 share their presentation design and layout best practices, Steamhaus attend eCommerce Show North and Lead Forensics discuss their 5 top tips for improving online B2b lead generation. You can find out how you can get involved at Prolific North Live, here.

Buffalo 7

The principles of good presentation design are the same as those applied in other areas of visual communication. This week, Buffalo 7 share their presentation design and layout best practices. To learn more, click here.

Steamhaus

eCommerce Show North 2017 took place this Wednesday and Thursday at EventCity. One of the many fantastic exhibitors at the two day event was Manchester Web Hosting Company, Steamhaus. Find out how they got on at the event, here.

Lead Forensics

When you’re focusing on hitting massive new data pools and exploiting ‘big data’ to see where it can take you, it can sometimes be easy to miss what’s right in front of you. Thinking big can sometimes come at the expense of the small stuff. Lead Forensics have put together an article discussing their five top tips for improving online B2B lead generation (which you’ve probably forgotten to try!) You can learn more, here.

Win two tickets to The Visual Media Conference (VMC)

Win two VIP tickets to The Visual Media Conference (VMC) on 11th April 2017 at The Rose Bowl, Leeds.

Go to visualmediaconference.com/ticket and use promo code: PNLVMC17

The conference will address the effectiveness of communication channels to a specified audience – from baby boomers to generation A.

Expert speakers will discuss subjects such as Augmented Reality, Artificial Intelligence and Consumer Behaviour with international case studies, exploring how these channels work, what works best and what the future will hold.

See a range of exhibitors showcasing the best in marketing communications, providing an opportunity to meet and network with peers, agencies, brands, prospective suppliers and learn about the latest industry innovations.

Targeted at individuals in the creative, digital, print and packaging industries; whether you are a brand owner or a communications consultant, you won’t want to miss out on this truly innovative and inspiring event.

7 creative ways to get people to your stand

Your stand is out, but you don’t stand out. It’s a common problem for businesses at large exhibition events, and with £2.7 billion spent on them in 2010; it’s one you can’t afford to ignore.

But just because consumers at Prolific North Live will be surrounded by hundreds of exciting exhibitors, like a kid in a sweet shop, it doesn’t mean you should just hand out free lollipops like everyone else.

Here are seven creative ways to get people to approach, and then stay, at your exhibition stand.

Let people know you’re there!

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Before the event, get people excited that you’ll be attending with effective pre-show build up. Engaging social posts, blogs and newsletters are all great ways to interest and remind people about your presence at the exhibition. You could even create an original hashtag that incorporates the event name and your location in it, for example #PNLiveStand93, and use your existing channels and social media influencers for its promotion.

Host a competition

Host a competition that’s beneficial to both parties; include a fun activity and a data capture opportunity. Be sure to make it relevant to your business. For example, if you’re a TV production company that wants to promote the fact you’ve been involved in a successful TV show, the question could revolve around guessing the ratings it received. It would also be great if the prize was branded, or relevant to your organisation – said TV production company could offer free tickets to a live show recording. People will then be drawn back to your stand to find out whether they’ve won, offering you another opportunity to reinforce your work. This article by XLDisplays offers some great advice and ideas for exhibition competitions.

Offer interesting, long term gifts

Fun and relevant freebies that consumers want to hang on to will create a long-term positive impression of your brand, and ones that keep people at your stand for a while so you can interact with them are even better. A creative agency may want to employ a caricaturist to be stationed at their stall, as this provides consumers with an interesting gift and also keeps them long enough for the agency to explain their work and gather their details.

Teach people a skill

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By teaching consumers a quick and easy skill that they can use in their personal life; you will be positively reinforcing your business, whilst also giving you a chance to chat to them and collect their details in the process. For example, a video production company could offer tips on filming on mobiles, and create a quick piece of content for a visitor whilst they’re at the stand.

Offer high-tech toys

People are always interested in new technology, and any way you can demonstrate it to customers will help to promote your business. If you are a video game production company, it might be a good idea to let customers try out a VR headset – customers will be desperate to experience this new and exciting form of technology, creating a priceless buzz around your stand.

Offer refreshments

An inexpensive drink may be few and far between at busy exhibitions, so by offering tea and coffee you will be attracting a lot of thirsty consumers. Also, hot drinks may take a while to brew and cool down, which offers you a perfect opportunity to engage the visitor in conversation about the services and products you provide.

Follow up!

However you’ve attracted visitors to your stand and captured their data, it’s imperative you contact them in the following few days to solidify your relationship. However, research shows just one email isn’t enough – it takes around 6-8 contacts between business and consumer to generate a viable lead. Be sure to remind them about your services and if possible, address them by name – a personal message is extremely memorable and effective.

Do you have any suggestions? Let us know on Twitter.

About the author

Simon Landi is one of the founding members of Manchester-based marketing communications and web development agency Access, and has been running the business since 1999. With extensive experience across many sectors including travel & tourism, B2B and not for profit, Simon’s background has seen him work for a variety of household names. His focus on engaging with customers at every stage of their journey, inspired him to develop Access’ very own live event social media tool EventStreamLive

5 Minutes with….. The Sharp Project

1. Can you tell us a bit about The Sharp Project and what you do?
The Sharp Project is an amazing home to unique and innovative digital content creators.
There are over 60 creative digital businesses based on site, specialising in everything from VR gaming to CGI animation, app development to video production and digital forensics amongst much, much more.
The array of entrepreneurial talent that occupy our spaces and production studios each day is truly inspiring.

2. What made you sign up as an exhibitor at Prolific North Live?
We exhibited last year and had a great time – as a meeting place for the North West creative digital sector it worked really well so the ambition to increase the event’s scale was very welcome.
We’re passionate about the sector developing and events such as Prolific North Live are key to driving it forward.
As with last year we’re sharing space with our sister site The Space Project so looking forward to meeting clients from across the region, both old and new.

3. What are you looking forward to bringing to the event?
As well as being able to talk to the wider sector about our spaces we want to showcase the huge range of creative businesses that are based at The Sharp Project.
We have such a unique range of talent onsite (based in shipping containers through to converted stages) so bringing that community to the event makes us very proud.

4. What excites you most about the North’s media and creative sectors?
Since opening in 2011 we’ve seen the sector grow massively and in so many dynamic ways.
What excites us is the variety and scale of talent in the region and how that is driving the growth.
Our tenant base reflects that so we see it every day – there’s a tremendous work ethic here. It’s truly inspirational.

5. Why is the North such an exciting place to be right now for creative and digital businesses?
In Manchester there’s a collective goal to be a global digital city – with collaboration across the sector, skills development and a nurturing of entrepreneurial talent that’s very a
chievable.
We see businesses starting in shipping containers and rapidly expanding to bigger spaces, taking on more staff and clients so knowing this is happening across the region makes it very exciting.

6. If The Sharp Project could have a dinner party with three people, dead or alive, who would they be?

We’d invite Sundar Pichai, the chief executive of Google to a game of table tennis in our Campus after dinner, Baroness Joanna Shields, the UK’s first lady of technology, who can help inspire more women to come into the sector and an American called Malcom Purcell McLean who invented the shipping container as we’d like to show him what we’ve done with them.

An Introduction to Shoppertainment

1. Who are Shoppertainment?
We are a leading provider of mall income and marketing solutions to managing agents and owner and developer clients across the UK.
We continually evolve the mall income concept and work closely with management teams to create bespoke events that are a win for both owners and shoppers.
Shoppertainment is a unique business with a talented and experienced team who have the ability and knowledge to market and promote centres in a dynamic way.
Specialising in generating income and providing tailored mall events, we create spectacular, creative and interesting promotions that enhance the ever changing mall environment.

2. Can you talk a bit more about the areas Shoppertainment cover?
In a nutshell, we have a growing commercialisation team who generate secondary revenue for shopping centres via promotions, concessions, retail merchandising units, coin operated machines, vending, advertising opportunities, digital media and sponsorship. We also work on experiential marketing campaigns with national and international brands to help them further their brand awareness.
Our marketing team are project managers for hundreds of events a year, creating unique marketing strategies for clients that boost footfall and dwell time figures as well as leaving lasting memories with shoppers. We create experiences.
Our PR team work on both B2C and B2B accounts for a range of clients from landlords to property developers.
The creative department work to communicate a brands message through artwork and cover all areas from website design, e-flyers to social media artwork and hoarding designs.

3. Why was 2017 the year to join PNL?
The team has worked closely with Prolific North in the past however wanted to attend PNL this year to see what else is going on in the industry. Events like Prolific North Live are a great way for companies like us to support what’s going on up north and even though we work all over the country, we feel like Manchester is a real hub of activity so why not get involved in it.

ROOM 101: WHAT WOULD YOU CHANGE ABOUT THE INDUSTRY?

With Prolific North Live 2017 just around the corner, Refresh PR’s managing director, Laura Mashiter, looks ahead to the event and the agency’s plans to shake up the status quo.

Signing up to Prolific North Live was a no brainer. Not only will we have the opportunity to be in front of 5,000 delegates, but we’ll also be exhibiting alongside more than a hundred of the North’s most forward-thinking creative businesses.

Collaboration and sharing best practice is something we do day in, day out, and Prolific North Live is the perfect platform to grow this part of our business model. At the same time, the event presents new opportunities to break the status quo and talk about some of the topics we creative types sometimes try to avoid.

To do this, we’ll be asking people in the industry to tell us their pet hates, to really get under their skin and better understand what we as an industry need to do in order to successfully adapt and evolve. So, if you’ve had enough of hashtags or feel your blood boiling when you see a QR code, why not visit stand 85 and put them into Refresh’s Room 101.

As technologies and consumers’ needs change, new opportunities for innovation and creativity arise but, inevitably, so do potential frustrations. At Refresh, we continually revise and improve our ways of working to ensure we’re ahead of the curve and adapt quickly to any changes to reduce any impact on our collaborators or clients.

The expo is the perfect opportunity to take a step back and reflect on what the industry would like to change, open the lines of communication between different businesses within the sector and start working to address these issues.

So, whether you work in-house or in agency, we want to hear from you. If you want to share your Room 101 suggestions ahead of Prolific North Live, tweet us @RefreshPR, or join us in the main expo area at 12.10pm on Thursday 16th February to hear the results and find out what we’re doing to combat these issues!

Why Choose Putting Edge?

Why choose us?
Putting Edge provides portable mini golf courses that are highly adaptable, versatile and bespoke for a variety of events. Our unique, attention-grabbing modular courses can be set up in both indoors and outdoors. This accessible activity promises a fantastic shared experience to bring your event together.

There are endless possibilities for customisation, from spelling out names and initials to creating company logos. Obstacles and flags can be branded with anything from hashtags and insignia to numbers or photos.

What we provide
We provide easy and safe-to-use equipment, including putters, balls and staff to set it all up. We can organise your competitions from team tournaments to hole-in-one putting challenges. Why provide expensive external excursions when we can bring the event to you!

They:

  • Prove popular as ice-breakers at business events and as an alternative to traditional networking.
  • Increase footfall at exhibitions by up to 400%
  • Are a great way to bring focus to consumers at promotions and launches for your products and services.
  • Provide a fun diversion for exhibitors and participants at expos.
  • Are a great source of entertainment at bashes, weddings, gatherings and festivities for all age groups.
  • Bring out the competitive spirit of your staff at morale boosting team-building and development events.
  • Keep your putting practice up to scratch with members only clubhouse tournaments at your golf club.
  • Are perfect for staff and students at school, college and university open days and inductions.
  • Attract consumers to retail outlets, towns and city centres.
  • Provide that one off experience for your wedding guests in the afternoon or evening.

At Prolific North Live, we will be running putting challenges over both days, with giveaways and prizes.

Contact us on info@puttingedge.events or 0773 060 8554 for our sponsorship offers including branded flags and obstacles.