Media and Key Partnerships

February 2017 will usher in the second year of Prolific North Live. In order to reach above and beyond the Prolific North audience, we will be putting together a number of new media and key partnerships in place with publishers, networking specialists and media organisations from across the UK.

The organisations, companies and trade bodies that are already on board include:

Publishers of Broadcast Magazine (MB Insight)
The UK’s leading national broadcast media platform which is circulated to over 36,000 readers across the broadcasting industry.

Trinity Mirror and MEN Media
Newspaper publisher with over 260 UK titles including national, regional and sport titles and the icNetwork regional websites.

Archant Digital
The fifth largest regional newspaper publisher in the UK, publishing 1.6 million copies a week in print and reaching 6 million readers per month online.

Downtown in Business
One of the most influential business organisations in the North West boasting a subscriber database of over 18,000.

BBC
The British Broadcasting Corporation has been a British public service broadcaster for 94 years. They are the largest broadcaster in the world by number of employees with over 20,950 staff.

CIM
The Chartered Institute of Marketing is the leading international body for marketing and business development

CIPR
The Chartered Institute of Public Relations is a professional body in the United Kingdom for public relations practitioners

Creative England
An organisation that is dedicated to the growth of the creative industries. Driving innovation, growing talent and raising ambition.

FSB
Experts in business, they are focused on protecting, promoting, and furthering the interests of the self-employed and small business sector.

MPA
A not-for-profit membership organisation that comprises over 1800 people from the media, film, creative and digital industries. They are the largest publicity association in Europe.

IAB
The interactive advertising bureau empowers the media and marketing industries to thrive in the digital economy.

Free to attend, this event provides an unrivalled opportunity for buyers to meet and network with prospective suppliers, key decision makers and potential clients whilst learning about the latest industry innovations.
Speaker updates will be published over the next few months and the expo is free to attend. To register to attend click here.
For more information contact dunstan@prolificnorth.co.uk.

Steamhaus: How to do better business in 2016

January is a notorious month for resolution-setting – promising you’ll do things better, differently or not at all this year. It’s no exception here at Steamhaus. We know that cloud computing is poised for massive development in 2016 as businesses look to grow and take advantage of some of the time, cost and resource benefits that a cloud infrastructure brings. It’s our job in 2016 to make sure we’re offering our clients the best advice and solutions they can possibly get to run their businesses better.

But finding a partner and asking for help isn’t easy. If you’re a start-up taking your first look at the cloud or a technical director looking to reduce the burden on your dev team, there’s a lot to be said for accepting guidance in areas beyond your own skill set. But knowing when to let go and who to trust is something that terrifies us all.

Luckily we live and work in a city that is over-flowing with talent and whatever you need, the North West has the answer. Here are my three top tips for tapping into that talent in 2016.

1)      Don’t be a Jack of all trades

Anyone running a business will know how easy it is to get drawn into the day-to-day. And even more so if you’re a start-up still finding its feet.

But, as the business grows, demands on your time change and it becomes physically and mentally impossible to manage every core function. With that comes the slightly trickier realisation that you’ll need to start trusting other people’s judgement.

You need to be honest about what your skillset is and think about outsourcing the parts of the business that you don’t excel in, or actually don’t enjoy. There’s no shame in either.

Consultancy services across the board are out there and can help you avoid getting bogged down. Now’s the time to start talking to potential partners to analyse the cost vs return if you were to outsource some of those core functions; whether it’s cloud and IT support, HR or accountancy.

2)      Get away from your desk more                                                                           

Which brings me onto the next tip. I enjoy a chat over Twitter as much as the next person but it’s important to force yourself to take that much-needed break away from the office and talk to people in person. Manchester has a thriving tech, creative and services scene, some great networking events (some pretty good coffee bars) and a strong community atmosphere – it’s impossible not to be inspired by that.

It may sound simple but there’s still so much to be said for getting out there, building your business’ presence and getting to know potential clients and partners face-to-face. Business is won and lost on relationships and the effort you – and your team – put in to building those relationships will pay you back many times over.

3)      Don’t get left behind when it comes to technology  

2015 was the year that Manchester became the UK’s Internet of Things City Demonstrator, with a series of new initiatives on their way to help SMEs and start-ups develop and test new smart city solutions. Experimenting with new solutions is crucial to discover new ways of working and weighing up the business benefits behind some of these innovations.

Day-to-day there are lots of tech solutions out there to make your life easier. Productivity tools like SyncDocs that allows you to synchronise your Google Docs account and your PC or Zoho, a one stop shop cloud service offering every app from bug trackers to CRM and invoicing. It’s also worth looking at public cloud platforms such as Amazon Web Services to make sure you have a scalable solution in place that can ramp up or down based on demand – meaning that you never pay more than you need to.  It doesn’t have to be about fancy, hard to implement solutions, but about making things faster and more cost effective.

So that’s it – accept your limitations, go and find someone you trust and don’t shy away from new technologies that will make you money in the long run. Happy New Year!

Daniel Keighron-Foster, MD, Steamhaus