I’m really looking forward to speaking at Prolific North Live soon, where I’ll be discussing the ins and outs of using stories to connect with an audience. So leading up to this, I thought I’d shed some light on an exciting project I’ve been working on, which has contributed a significant amount of value to my knowledge surrounding emotion and story-telling in marketing. It’s definitely content worth sharing!
Over the past few months, I’ve had the pleasure of chatting to a variety of story-telling professionals, firing away my most challenging questions and hearing their tips and tricks for my new marketing podcast series Getting Goosebumps.
Story-telling is at the heart of Ph.Creative’s philosophy, and was also the foundation of our best-selling book. A lot of emphasis at Ph. is placed on the idea that as humans, we feel first and we think second, so with this in mind, I wanted to take it a step further and gain some fresh insight from the people who really know their stuff.
So here’s just a glimpse into the content and inspiration I took away with me…
Words of wisdom from Marketing Legend, Seth Godin
Speaking to Seth Godin gave me some quotes I know I’ll refer back to time and time again. Unsurprisingly, Seth had endless amounts of knowledge to share and some memorable and motivating points to make.
Seth revealed who he thinks the best story-tellers are…and also offered some insight into why you shouldn’t do anything as a marketer that you wouldn’t want you parents to know!
Insight from the ‘Wizard of Moz’, Rand Fishkin
As founder of Moz and co-founder of Inbound, Rand Fishkin is the go-to man for invaluable marketing advice…however just like the rest of us, he had to start somewhere!
Rand rewinded to the early 2000s and took us through the process of shifting methods of communication, discussed the bold move he made with blogging and also tackled the bigger marketing issues, including authenticity online and the most challenging form of story-telling.
Content expertise from CopyBlogger, Brian Clark
In a really interesting conversation with Brian Clark, I discovered why he thinks “Empathy is the big daddy” in marketing and gained an array of advice on approaching content. Plus, he shared how to successfully avoid the common mistakes made with content and emotion.
After all, if you can’t take advice from someone who was doing content marketing before the term was even coined, who can you take it from?!
Story-telling advice from Netflix Content Writer, Jill Baer
Some of the best stories we hear from an early age, undeniably come from our favourite films and TV shows. There are few story-tellers better than the writers who keep us waiting for more episodes or re-watching over and over again!
Chatting to Jill Baer, who currently writes content at Netflix AND has impressive screenwriting experience, really boosted my ability to craft stories from scratch.
So, get ready to hear a range of inspiration woven into my talk at Prolific North Live this year! For the full in-depth collection of free podcasts, simply plug your headphones and enjoy. There will also be monthly blogs to help highlight all the main points for you over at Ph.Creative’s blog.