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With over 200 members, drawn from brand owners, marketing agencies and service agencies, the IPM’s mission is to protect and promote effective promotional marketing across all media channels, helping create confident and informed marketers.

We act as the voice of promotional marketing, working alongside other marketing bodies to ensure that our members’ interests are properly represented in Whitehall, Parliament and Europe.

The IPM has serving representatives on various industry committees, such as the Committee of Advertising Practice, the body responsible for writing the rules that underlie the UK’s self-regulatory system for marketing.