Neuro-Insight

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Neuro-Insight uses a brain imaging methodology called Steady State Topography (SST) to track and measure, on a second by second basis, how the brain responds to communication.

It is a quantitative approach, so results are quantified and benchmarked. The purpose of measuring brain response (as opposed to simply asking questions) is to identify how people are reacting at a subconscious level and to highlight emotional responses that are often hard for people to articulate through words-based research.

Our technology is proprietary, created by our very own Neuroscientists and our metrics of long-term memory encoding, correlating to future decision making and behaviour, alongside our emotional measures drive best in class, unique, actionable insights generated from subconscious brain responses.

What Do They Offer?

Neuro research – subconscious brain measurement for testing of creative content across any context