Darren Kunar

Darren has over 14 years of experience in the marketing sector, specifically email marketing. Primarily trained in design and art direction, he moved from hands-on marketing to a more strategic role, aligning icelolly.com campaigns and communications to meet customer expectations in a relevant manner. Working in both agency and in-house roles he has a wealth of experience in the evolution of email marketing, from batch and blast to highly targeted segmentation and trigger-based email activity. Since joining icelolly.com he has helped the company to significantly increase their email and social channels by double-digit growth, thus helping icelolly.com to become a main player in the travel market.

He is passionate about CRM and ensuring the customer’s needs are met consistently and cross-channel seamlessly. His team migrated to Dotmailer in March 2017 and have created over 60 trigger points since that date, therefore increasing the customer engagement by up to 4 times.