Paul Cope

Paul is the current Managing Director of the IPM.

He began his industry journey in the mid ‘90s with integrated shop Joshua G2 (where he successfully graduated with his ISP Diploma), before embarking on a number of agency account management roles creating award-winning promotional activations for some of the world’s biggest FMCG brands. A passionate advocate of proving the effectiveness of marketing activation, he lives and breathes the IPM’s ethos of protecting, promoting and progressing the brand activation industry and all those working in it.

Paul sits on CAP’s Promotional Marketing and Direct Response panel advising on brand activation matters, and is leading the IPM’s member Community initiative.