Shazia Ginai

Shazia is the current Head of business development at Neuro-Insight, a market research agency that uses neuroscience to deliver actionable insights, by measuring second brain responses to brand communication. Shazia’s background is in research & insight. Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the insight function at ghd. Shazia has a passion for truly actionable insights and the story told about the human truth through data.