Suzy Carter-Kent

Delivering personalised content is consistently front-of-mind for email marketers, yet this must-have performance indicator is proving elusive in reality. As marketers across multiple industries work to regrow and maintain a clean, loyal database post-GDPR, the need for a strong personalization strategy has never been greater.

Suzy reveals what’s really important when building an email strategy that delivers on personalisation. She’ll be sharing case studies, tips and advice to help you identify what’s right for your subscribers, turn your plans into reality and deliver on your email objectives.