Tom Moore

With a 15-year career built around understanding human behaviour and triggers to purchase, Tom has led marketing campaigns across FMCG, technology, sports and retail for Diageo, Britvic and M&S among others.


Tom now leads Geometry’s omnichannel marketing. He drives business growth across the purchase journey, with particular focus on shopper, digital and experiential for clients such as GSK, Kimberly-Clark, Unilever, GORE-TEX, Danone and Coca-Cola.


He is part of a management team creating ideas that drive brand growth – such as the Innovation Practice which unlocks new markets and profit models, and, the newly-launched Flagship, a unique retail innovations space packed with 15 future-facing technologies, helping brands and retailers prototype tech that influences purchase decisions.


Today, Tom is tackling briefs such as “banking branch of the future”, “how to bring a data-led approach to shopper experience” and “ how to create a multi-sensorial experience for health products”.


Tom’s views are frequently sought by the media. In 2018 he was published by Management Today and the Huffington Post; and he delivered a keynote on Shopper of the Future at Retail Design Expo.