Zoe Cuthbertson

An advocate of “Answering the challenges your customers actually face”; instead of jumping on the latest bandwagon, Zoe has a breadth of experience in shaping and optimising multi-channel customer and communications strategies and leading successful brand launches. Zoe joined Wired Plus as Head of Marketing earlier this year. Based on her experience of optimising many data segments and contact points, she is well placed to support the development of the platform to answer the real challenges Marketers face. Zoe regularly comments on technology as an enabler to enhance customer experience and stickiness. Her passionate belief that, in spite of ecommerce growth and face to face transactions declining, customer expectations of personalised relationships are increasing faster than ever and this provides a key way for brands to stand out and win.