The Engagement Theatre, sponsored by dotdigital, featured some of the North’s leading marketing businesses and professionals.
Take a look at the 2019 programme below with details on each speaker and a synopsis of their talk.

Day One Agenda Day Two Agenda

Day One

Time Day One Agenda
10:00 – 10:20 Jonathan Sands, CEO, Elmwood
“Pop, Pick and Stick – The Art of Creative Cut Through in an ever on world.”

Working with some of the world’s leading neuro scientists Elmwood have decoded creative stimulus to drive cut through at the first moment of truth, the second moment of truth and build on going brand loyalty in an ever on dynamic market place. Jonathan will share examples and tips on how to significantly improve brand impact and effectiveness.

10:40 – 11:00 Kenneth Wernst Christensen, SEO Consultant, Novicell
“International SEO: How to expand your customer base globally”

A practical and comprehensive insight into the most important aspects of international SEO. Learn how we took our clients’ SEO strategy to a global level with our tried and tested method.

11:20 – 11:40 Jonny Pennington, Head of SEO, Visualsoft
“Organic Search Behaviour in a changing Google Landscape”

A data driven look at organic search behaviour in eCommerce. Focusing on how Google algorithm updates affect how users find websites and how your business can adapt.

11:40 – 12:00 Tom Harris, RVP of Sales, Emarsys
“How to accelerate your business growth and avoid the technology adoption gap”
12:00 – 12:20 Stephen Knight, Managing Director, Pimento
“The Times They Are a-Changin'”

The marketing world is changing driven by technology, talent, channels and price. How do agencies, client’s own in house resources and consultants need to respond to the changes faced by the new world of working?

12:40 – 13:10 Digantika Mitra, Strategic Partnerships, Google
“The Secrets of Local Search – Discover how you can harness Google’s fastest growing search category”

In October’s 2018’s Google earnings call, Sundar Pichai commented that local search is the fastest growing search category within Google:

“I wouldn’t underestimate the focus we have on local. Just to give you a sense, local mobile searches are growing faster than just mobile searches overall, and have increased by almost 50% in the last year.”

But how do you unlock the secrets of local search so its works for your business? We explore the 5 steps to getting the most of our local search.

14:00 – 14:20 Amanda Coleman FPRCA, Chairman, PRCA PR Communications Council
“Challenges Facing the PR & Communications Industry in 2019”

Amanda Coleman FPRCA, Chairman of the PRCA PR and Communications Council and Head of Corporate Communications at Greater Manchester Police will talk about the challenges facing the PR and Communications industry in 2019.

14:20 – 14:40 James Brockbank, Managing Director & Founder, Digitaloft
“How To Use Digital PR & Content Marketing For SEO Success”

When you approach content marketing with a viewpoint of ‘think like a PR, execute like an SEO’ you can drive huge results for your business. In this session, James will share insights into how you can use digital PR and content marketing to earn coverage and links from the world’s largest publishers (based around a number of case studies including Digitaloft’s ‘You vs The Kardashians’ campaign which earned a staggering 1,800 pieces of coverage around the world by telling a shocking and surprising story) and support a sustainable SEO campaign which delivers the growth you’re looking for.

15:00 – 15:20 Liam Patterson, CEO, Bidnamic
“How AI can unlock your Google Shopping potential”

This session will explore what is holding back many retailers on Google Shopping and how the data has surpassed what a human can manage. It will share insights into how the smartest retailers have overcome this by applying AI to gain an unfair advantage.

Day Two

Time Day Two Agenda
10:40 – 11:00 Cari Kirby, Marketing Manager, Peek & Poke
“Why brands are using games in their marketing strategy”

The UK games market is worth over £4.19bn with an estimated 32.4 million gamers. The audience profiles of those ‘gamers’ however may surprise you. This session will focus on why an increasing amount of brands are using games in their marketing strategy to engage their audiences, with tips and insights on getting the best results from a game for your business.

11:20 – 11:40 Tom Moore, Head of Retail, Geometry
“Winning in convenience – the future of shopping”

Macrosocietal changes such as the urbanisation of populations, shrinking households and the increasing desire for immediacy are clearly changing shopper behaviour, both in where and how often they shop. This is giving rise to new and uncomfortable channels, especially convenience. Tom will explore the key trends and propose strategies for brands and retailers to win in this channel illustrated with real world examples.

12:00 – 12:20 Rob Jones, Head of Delivery, Qbase
“This is the droid you are looking for. Artificial Intelligence and Machine Learning in Marketing”

Discover the technologies that have secured over $1 billion in investor funding in the past 12 months that are revolutionising marketing to deliver real-time personalisation, machine learning and AI. It’s also your chance to be part of the launch of the QDP – Beyond a CDP.

12:40 – 13:00 Alex Heywood, Co-Founder, 4and20Million
“Have you lost the ability to concentrate?”

When was the last time you read an article in full? Can you complete a work task without distraction?

As our working hours have increased, they have also become increasingly hectic. We’re handling more demands on our time than ever. Whilst we do more and more, we’ve unwittingly lost control of our attention.

This thought-provoking session will examine how current behaviours are doing real damage to our ability to focus. We will then explore ways in which your business can nurture the brains that walk through your door each morning, enabling them to regain control over their attention, improve relationships and increase their capacity for better, thoughtful work.

So set your phone to silent, remove it from your eyeline and spend 20 uninterrupted minutes with 4and20million to learn how to create the conditions to help each human you employ become capable of so much more.