Take a look at the 2019 programme below for day one in the keynote theatre, with details on each speaker and a synopsis of their talk.
Inspiring Thought Leadership
|Time||Inspiring Thought Leadership – Sponsored by Wavemaker & IAB|
|10:30 – 10:35||Introduction by Emma Slater, Managing Director, Wavemaker|
|10:35 – 10:55||Snapchat|
|10:55 – 11:15||Gerry White, SEO & Analytics Consultant, Just Eat
“Gerry will be talking through the current progression in Mobile, why so many companies are embracing a new way of working with progressive web apps rather than forcing users to download applications, this can reduce development costs at the same time as delighting users with an experience beyond conventional mobile websites. Gerry goes on to explain what the new world will become very soon and how this isn’t ‘mobile first’ but more around entities which means that whether the user is on a mobile or interacting with voice.”
|11:15 – 11:35||Diana Griffiths, Head of Brand Activation, PZ Cussons
“How to engage with a millennial audience”
All brand experts out there will know how difficult it is to reach an audience of 18-34-year olds who have mastered the art of avoiding adverts. But we have the answer – create exhilarating content that they care about.
Original Source teamed up Wavemaker in 2018 to launch their new foaming shower gel range through non-traditional advertising methods. Diana will take you through the insight, the idea, the activation and the results behind their innovative ‘Unleash the Foam’ campaign, to help inspire marketeers embrace the modern communication medias we have available in the 21st century.
|Time||Customer Engagement – Sponsored by dotdigital|
|11:45 – 11:55||Introduction by Phil Draper, CMO, dotdigital|
|11:55 – 12:15||Amy Chai, Marketing Executive & Claire Reynolds, Head of Channel Marketing, Hotter Shoes
In a highly competitive pure play environment, established Omni channel businesses need to keep pace but also not lose sight of their most valuable assets – the customer. This talk focuses on the journey a traditional mail order business, with a valuable database, has undertaken to achieve three core objectives – Drive an Omni channel proposition, elevate the brand and prioritise a customer centric approach.
|12:15 – 12:35||Darren Kunar, Head of Marketing Communications, IceLolly.com
“Advanced Personalisation – Deliver Results & Produce Next Level Customer Experiences”
This talk will feature how to use data from various sources to enrich the marketing process, campaigns and results.
|12:35 – 12:55||Caroline Szewczyk, Digital Marketing Manager, Ocado!|
|Time||News Generation – Sponsored by 72point|
|13:05 – 14:05||Panel Session – “News Generation: What is Creative without Coverage?”
(Moderator) Chris Pharo, Managing Director, 72Point
|14:25 – 14:30||Introduction by Tom Harris, RVP of Sales, Emarsys|
|14:30 – 14:50||Jo Mcclintock, Brand Director, Moonpig
“Putting the emotion back into (e)commerce”
Retail businesses have increasingly become good at functional commerce, providing customers with a good product range, speed of delivery etc. but where most brands still need to improve is how they connect with their customers on an emotional level. Jo McClintock will discuss Moonpig’s brand refresh and why emotions are an integral part of the brand’s identity.
|14:50 – 15:10||Lee Chapman, Senior Manager, Marketing & Innovation, CYBG PLC
“Why design is the best form of marketing”
In the midst of a fragmented media landscape, there is one place where investment will never be lost: design. From digital products to in-store experiences, design is what underpins promise your brands makes to your customers. With B – CYBG’s digital bank – the bank made a rapid departure from the past, using design to explore what it meant to deliver on its promise, “to not think, act or talk like a bank”.
|15:10 – 15:30||Emma Hunt, Head of Marketing, Vimto
“Innovation & Disruption – How Vimto engages the unengaged”
In an increasingly fragmented media landscape, how does a 110 year old brand disrupt and engage a traditionally un-engaged audience. Learn how Vimto’s brand, audience and media insight led to a radical repositioning and a campaign with Innovation at its heart.