Our keynote sessions offer you the chance to learn from the North’s key influencers and experts, featuring the latest industry developments through real-world case studies.

Take a look at the 2019 programme below for day one in the keynote theatre, with details on each speaker and a synopsis of their talk.

Inspiring Thought Leadership Customer Engagement

News Generation Innovation

 

Inspiring Thought Leadership

sponsored by

 Time Inspiring Thought Leadership – Sponsored by Wavemaker & IAB
10:30 – 10:35 Introduction by Emma Slater, Managing Director, Wavemaker
10:35 – 10:55 Sam Bevan, Global Online Sales, Regional Manager (EMEA), Snap Inc.
“Achieving Business Success on Snapchat”

Sam Bevan, Snapchat’s Global Online Sales EMEA Lead, explains how businesses of all sizes can meet their advertising goals on Snapchat. Learn more about the platform, audience, and ad products that make Snapchat a unique and effective place to grow your business.

10:55 – 11:15 Gerry White, SEO & Analytics Consultant, Just Eat
“Progression in Mobile”

“Gerry will be talking through the current progression in Mobile, why so many companies are embracing a new way of working with progressive web apps rather than forcing users to download applications, this can reduce development costs at the same time as delighting users with an experience beyond conventional mobile websites. Gerry goes on to explain what the new world will become very soon and how this isn’t ‘mobile first’ but more around entities which means that whether the user is on a mobile or interacting with voice.”

11:15 – 11:35 Diana Griffiths, Head of Brand Activation, PZ Cussons
“How to engage with a millennial audience”

All brand experts out there will know how difficult it is to reach an audience of 18-34-year olds who have mastered the art of avoiding adverts. But we have the answer – create exhilarating content that they care about.

Original Source teamed up Wavemaker in 2018 to launch their new foaming shower gel range through non-traditional advertising methods. Diana will take you through the insight, the idea, the activation and the results behind their innovative ‘Unleash the Foam’ campaign, to help inspire marketeers embrace the modern communication medias we have available in the 21st century.

 

Customer Engagement

sponsored by

 Time Customer Engagement – Sponsored by dotdigital
11:45 – 11:55 Introduction by Phil Draper, CMO, dotdigital
11:55 – 12:15 Amy Chai, Marketing Executive & Claire Reynolds, Head of Channel Marketing, Hotter Shoes
“Customer Centricity”

In a highly competitive pure play environment, established Omni channel businesses need to keep pace but also not lose sight of their most valuable assets – the customer. This talk focuses on the journey a traditional mail order business, with a valuable database, has undertaken to achieve three core objectives – Drive an Omni channel proposition, elevate the brand and prioritise a customer centric approach.

12:15 – 12:35 Darren Kunar, Head of Marketing Communications, IceLolly.com
“Advanced Personalisation – Deliver Results & Produce Next Level Customer Experiences”

This talk will feature how to use data from various sources to enrich the marketing process, campaigns and results.

12:35 – 12:55 Caroline Szewczyk, Digital Marketing Manager, Ocado

 

News Generation

sponsored by

 Time News Generation – Sponsored by 72point
13:05 – 14:05 Panel Session – “News Generation: What is Creative without Coverage?”

(Moderator) Jack Peat, Head of Digital, 72Point
Panelist 1: Jay Williams, Director of Strategy, 72Point & former Head of News, Freuds
Panelist 2: Richard Moriarty, News International
Panelist 3: Scott Fisher, Creative Director, Scribe PR & former Product Affairs Manager, Volkswagen UK
Panelist 4: Joely Carey, Branded Content Specialist

 

Innovation

sponsored by

 Time Innovation Agenda
14:25 – 14:30 Introduction by Tom Harris, RVP of Sales, Emarsys
14:30 – 14:50 Jo Mcclintock, Brand Director, Moonpig
“Putting the emotion back into (e)commerce”

Retail businesses have increasingly become good at functional commerce, providing customers with a good product range, speed of delivery etc. but where most brands still need to improve is how they connect with their customers on an emotional level. Jo McClintock will discuss Moonpig’s brand refresh and why emotions are an integral part of the brand’s identity.

14:50 – 15:10 Lee Chapman, Senior Manager, Marketing & Innovation, CYBG PLC
“Why design is the best form of marketing”

In the midst of a fragmented media landscape, there is one place where investment will never be lost: design. From digital products to in-store experiences, design is what underpins promise your brands makes to your customers. With B – CYBG’s digital bank – the bank made a rapid departure from the past, using design to explore what it meant to deliver on its promise, “to not think, act or talk like a bank”.

15:10 – 15:30 Emma Hunt, Head of Marketing, Vimto
“Innovation & Disruption – How Vimto engages the unengaged”

In an increasingly fragmented media landscape, how does a 110 year old brand disrupt and engage a traditionally un-engaged audience. Learn how Vimto’s brand, audience and media insight led to a radical repositioning and a campaign with Innovation at its heart.