Our keynote sessions offered you the chance to learn from the North’s key influencers and experts, and featured the latest industry developments through real-world case studies.

Take a look at last year’s programme below for details on each speaker and the synopsis of their talk.

Inspiring Thought Leadership

Technology & Future Trends

Digital Content


Inspiring Thought Leadership Keynote Theatre Session – Day One

Sponsored by

Time Inspiring Thought Leadership Agenda – Sponsored by Wavemaker in association with IAB
10:30 – 10:35 Introduction by Mick Style, CEO, Wavemaker
10:35 – 10:55 Richard Kenyon, Director of Marketing and Communications, Everton Football Club

“Effective use of Insight”
Hear how Everton has been investing in its insight function to drive fan engagement, retention and growth. The presentation will showcase the range of insights used by the Club to underpin its marketing activities and explain how its unique segmentation model is making an impact.

10:55 – 11:15 Paul Mallon, Head of Major Brand Activations, Paddy Power

“What they don’t teach you in marketing school: a brief history of cunning stunts from Paddy Power”
Paul Mallon takes you through 10 things the brand has done with key learnings (where possible) from each.

Technology & Future Trends Keynote Theatre Session – Day One

Sponsored by

Time Technology & Future Trends Agenda – Sponsored by UKFast
11:50 – 12:15 Jonathan Bowers, Managing Director, UKFast

“How safe is your data?”

12:15 – 12:35 Ellie England, Sales Director, BING

“The Revolution of Technology: Enabling marketers to understand and reach audiences”
Mankind has always relied on human ingenuity. Our ability to survive, thrive and progress has depended on our capability to leverage that ingenuity. Join Ellie England, Sales Director, to hear how AI enhances your ability to make smarter decisions as marketers and provides the ability to reason over data.

12:35 – 12:55 Dave Lawson, Managing Director, AO.com

“The power and value of INSIGHT when applied correctly”
Dave Lawson, MD at AO.com explores the vital importance of insight when steering your business through the choppy and fickle waters of today’s consumer. What got you here won’t get you there – so work out what you need to know before you change course.

Digital Content Keynote Theatre Session – Day One

Sponsored by

Time Digital Content Agenda – Sponsored by 72Point
13:10 – 13:15 Introduction by Jack Peat, Head of Digital, 72Point
13:15 – 13:35 Dave Chaffey, Co-founder and Content Director, SmartInsights.com

“Digital Marketing Trends to action in 2018”
In this practical talk Dave Chaffey, author of Digital Marketing Excellence and co-founder of Smart Insights, will go beyond the hype around new trends ad techniques like AI, AMP and PWA suggesting practical techniques, tools and examples that can be used to implement them where they will have the biggest impact on your business.

13:35 – 13:55 Colin Warhurst, Strategy Manager, BBC Blue Room

“BBC Blue Room – Our Technology Stories for 2018”
The BBC Blue Room is the BBC’s Consumer Technology Insight team. In this talk, Colin Warhurst will demonstrate how the Blue Room uses themes and stories, combined with practical experimentation, to drive business-changing technology insight.

13:55 – 14:15 Lee Wilcox, Founder and CEO, On the Tools Ltd

“Monetising a niche”
In the space of three years, CEO & Co-Founder of On the Tools, Lee Wilcox has taken a bootstrapped idea and turned it into a 7 figure business by growing a niche audience of over 2 million followers across Social Media. Lee will be explaining how On The Tools has become the dominant creative force across the UK Construction Industry.

Innovation Keynote Theatre Session – Day One

Sponsored by

Time Innovation Agenda – Sponsored by Thinkbox
14:35 – 15:00 Innovation intro – Zoe Harkness, Head of Industry Programmes, Thinkbox

“Ad innovations round up”
From live ads and addressability to brilliant contextual advertising and new VOD formats, TV’s versatility is creating a raft of new opportunities for brands. Zoe Harkness, Head of Industry Programmes at Thinkbox, will bring us up to date with a quick-fire round-up of some the latest and best work.

15:00 – 15:30 Kenyatte Nelson, Group Marketing Director, Shop Direct

“Very’s #lovegiving Christmas competition on ITV that rewarded people who give selflessly in different ways”
Kenyatte Nelson will go under the hood of Very’s #lovegiving campaign with ITV. Where did the idea come from? How did they get it off the ground? What did they learn along the way?