Our keynote sessions offer you the chance to learn from the North’s key influencers and experts, featuring the latest industry developments through real-world case studies.

Take a look at the 2019 programme below for day two in the keynote theatre, with details on each speaker and a synopsis of their talk.

Inspiring Thought Leadership Technology & Future Trends

News Generation Innovation

 

Inspiring Thought Leadership

sponsored by

 Time Inspiring Thought Leadership – Sponsored by Wavemaker & IAB
10:30 – 10:35 Introduction by Mick Style, CEO, Wavemaker
10:35 – 10:55 IAB & Special Guest Speaker
10:55 – 11:15 Richard Banks, Head of Search, Manchester Airports Group (MAG-O)
“PPC Bid Management: One Size Does Not Fit All”

Bid management strategies have come a long way over the last few years and are constantly evolving. From manual bidding to fully automated bid strategies there is no ‘one size that fits’ all and businesses should be striving to create unique strategies that fit their business goals. Richard will discuss the evolution of bid management and how MAG-O are using machine learning to automate and drive profitability for MAG.

11:15 – 11:35 Alice ter Haar, Senior Manager, EU Marketing, Deliveroo
“How to grow like a unicorn”

To grow, as a company and as an individual, is something to which we aspire. How to do this effectively is something which we’d all like to know the recipe for. Taking learnings from a ten-year career in high-growth companies, and most recently, three years at Europe’s fastest growing company, Deliveroo, Alice will explore some of the key ingredients she’s seen in building this success. We’ll start with marketing and business strategy – however, crucially, we’ll move on to look at how applying our own unicorn-horn, our “growth-mindset,” to our personal selves can be the most powerful tool in creating the space to thrive.

 

Technology & Future Trends

sponsored by

 Time Technology & Future Trends – Sponsored by UKFast
11:50 – 11:55 Arlene Bulfin, Director of People Development, UKFast
Sponsor Introduction
11:55 – 12:15 Tom Cheesewright, Futurist, Book of the Future
“High Frequency Change”

Why do we feel like change happens faster now? Applied Futurist Tom Cheesewright explains the sense of acceleration that we all feel, and the implications it has for brands and marketers.

12:15 – 12:35 Andy Smith, Previous Head of Corporate Communications, Santander
“Reputation”

It can be the making of, or the killing of, your business. But how do you define a reputation? Why is it different from a brand? What can you do to identify potential reputational pain points and react before they become crises? And, what does the general lack of trust in institutions, media and government mean for your company and its reputation. Here to offer a view on these questions, and more, is Andy Smith, until recently Head of Media Relations at one of the UK largest banks – a sector with reputational issues.

12:35 – 12:55 Paul Stevens, Head of User Experience & Design, Carfinance247
“Increasing conversion with UX research”

Paul will show how conversion was increased on CarFinance 247’s new website by testing quickly and cheaply through-out the design and build process. He’ll show different testing methods used, both qualitative and quantitive and talk about how to easily implement these for yourself and also cover face to face testing, preference testing, A/B testing and 404 tests.

 

News Generation

sponsored by

 Time News Generation – Sponsored by 72point
13:05 – 13:10 Introduction by 72Point
Jack Peat, Head of Digital, 72Point
13:10 – 13:30 Fergus Campbell, Head of Communications, Gumtree
13:30 – 13:50 Ewan Douglas, Agency Principal, Channel 4
“Branded Content: how Channel 4 are connecting advertisers with programmes”

In particular Ewan will focus on;
– Ristorante Pizza creating a romance tie up with the First Dates team.
– Thomas Cook taking “The Secret Lives of 5 Year Olds on Holiday” for a second year.

13:50 – 14:10 Carl Stroud, Editor and Media Consultant, The Sun

 

Innovation

 Time Innovation Agenda
14:25 – 14:30 Introduction
14:30 – 14:50 Kristal Ireland, Head Of eCommerce & Retail Technology, North Eastern Railway
“Hack the train… using innovation to drive digital culture at LNER”

Covering everything from launching the World’s first travel ticket Alexa skill, to working with Google on new innovative types of rail ticketing, Kristal Ireland will deliver a keynote speech on how to drive a dynamic digital culture in one of the UK’s largest railway companies.

14:50 – 15:10 Laura Crimmons, Founder, Silverthorn Agency
“How AI is driving innovation and efficiencies in journalism & PR”

AI and machine learning are two of the most common buzzwords for 2019. This session will look at how machine learning and AI is actually being applied in the journalism and PR industries currently and what the future may hold.

15:10 – 15:30 Alex Ayin, Commercial Director, Media Chain
“How staying curious on social can help your brand reach millions”

For marketers who want to win on social, curiosity is king.

Curiosity is the driving force behind change. The world is currently witnessing the most accelerated period of change its ever seen. Social media is at the forefront of this change and strategic curiosity is an essential tool.

Alex Ayin has built a career on curiosity. In his talk, Alex explains how he stays ahead of the curve by applying a few key principles to you explore in your marketing. Understanding how to ignore our innate cognitive biases, he will show brands how they can influence human behaviour by constantly looking for new ways to innovate using these new channels. Along with his critical predictions for 2019, he will be using Media Chain’s research and insights data to show you can create the conversation by being first to new formats on social.

Change is inevitable, how will you adapt?