The Marketing Tech Theatre, sponsored by Data Dwell, features some of the North’s leading marketing businesses and professionals.
Take a look at the 2019 programme below with details on each speaker and a synopsis of their talk.

Day One Agenda Day Two Agenda

Day One

Time Day One Agenda
10:20 – 10:40 Alex Coates, Director of New Business & Account Development, CDS
“Is there any place for an ethical agency in today’s experience driven world?”
11:00 – 11:20 Suzy Carter-Kent, Customer Success Manager, Adestra
“Reach your true (email) potential”

Suzy will be discussing what’s really important when building an email strategy that performs. With so many shiny new technologies out there, Suzy explains how important it is to separate the essential from the distractions. Expect to see case studies, tips and advice

11:40 – 12:00 Adam Little, CMO, Data Dwell
12:20 – 12:40 Blue Venn
14:40 – 15:00 Adam Oldfield, Managing Director, Force 24
“How to 12x your marketing ROI”

The way that marketers spend their time and money, has never been under such scrutiny. The use of budget and the achievement of ROI is now being analysed by various business stakeholders, which can make this a daunting world to work in.

But there have also never been so many opportunities to thrive – to generate quick wins, to encourage loyalty and to kickstart powerful, humanised conversations that take minimal effort.

The secret lies in knowing how to supercharge that ROI, without incurring any additional costs or time pressures – which is where this presentation comes in.

This straight-talking session will provide marketers with an advice-led framework to follow, to not just double or treble their ROI but to increase it 12-fold! Packed with actionable tips and real-world scenarios, delegates will leave this presentation ready to work quicker, slicker, more efficiently and happier!

15:20 – 15:40 Andrew Wiseman, Director, Honeycomb
“Navigating the Data Lake: Best Practice for Joined-up Intelligence”

The phrase ‘big data’ has been bandied around for at least a decade now, an remains a key buzzword in today’s world of hyper-connectedness and the information that society is generating. It’s worth noting that more data has been created in the last two years than in the entire previous history of the human race. Indeed, it’s estimated that, by 2020, 1.7 megabytes of information will be created every second, for every human on the planet.That data volumes keep growing exponentially is not up for debate. However, a large, outstanding question remains as to whether this information is being used to maximum advantage, or indeed at all. Brand owners continue to invest in data lakes, and yet users of these lakes are akin to canoeists with a single oar – not knowing how best to navigate them. In this session, Honeycomb’s Andrew Wiseman will share best practices for making the best use of data that already exists in organisations, in order to create genuine, long-term, competitive advantage.

Day Two

To be Announced