The Marketing Theatre, sponsored by AdRoll, featured some of the North’s leading marketing businesses and professionals.
Take a look at the 2019 programme below with details on each speaker and a synopsis of their talk.

Day One Agenda Day Two Agenda

Day One

Time Day One Agenda
10:00 – 10:20 Gavin Flood, Senior Marketing Director EMEA and APAC, AdRoll
“Measuring your Marketing Impact”

In this session Gavin will cover:
– The evolution of marketing measurement
– The barriers to better measurement
– Why alignment is a critical barrier
– The CMO-CFO relationship how marketing can influence.

10:40 – 11:00 Sue Ollerhead, Oxford College of Marketing
“Improve online customer experience in the age of impatience”

Increasing customer demands, response-time ratings, the power of peer-to-peer reviews…just some of the factors that are leading companies everywhere to invest in the online customer experience.

In the age of mobile and in the face of increased competition, businesses that are leading from the front with a multi-channel approach and streamlined online experiences, are reaping rewards with maximised return on investment and delighted customers.

Join us to hear how you can keep on improving your online experience, understand your customers better and serve up information, answers and content where and when they need it.

We look forward to seeing you there.

11:00 – 11:20 Viv Yau, Co-Founder, Bee Influence
“Influencer Marketing: What we learnt in 2018 and trends that you can start applying to your marketing strategy instantly”

In this session Viv will discuss what we learnt from influencer marketing in 2018, discussing how the industry is focused on tackling influencer fraud. Viv will also talk about 2019 influencer marketing trends that you can adopt for your clients/brand instantly.

11:20 – 11:40 Georgia Halston, Founder & Director, Halston Marketing
“The Marketing of Business”

In this session, Georgia will give concise venture advice taken from Halston Marketing’s experience of Business Trajectory Consultancy.

She’ll explain how to capitalise on the intrinsic link between business and marketing strategies and how at each stage of the business, there’s a level of communication with the outside world that’s vital to your success.

The talk will be split into three parts, first discussing fledgling companies, working on a shoestring budget and how to get your company in front of potential funders and investors.

She will also examine the marketing benefits of a tightened strategy when scaling your business up. The final component will discuss the role top-line business marketing and PR plays when considering an exit strategy.

12:00 – 12:20 Jasman Ahmad, Planning Director, Accord North
“Marketing is better when it’s brilliantly joined-up”

The growing digital landscape, increasing popularity of smartphone devices and wavering consumer trust in advertising have all transformed the way that people interact (and transact) with brands.

In this informative session, Jasman will explore the current state of play in marketing and how it has been transformed by the digital era. He will take a closer look at the variety of media channels that marketers have at their disposal, examining the crucial role that each one plays within a wider marketing mix.
Then, using his extensive experience as Accord’s Planning Director, he will discuss how to overcome “digital fatigue” by delivering impactful campaigns that reach the right consumers, at the right time, with the right messaging.

Join us to learn more about what brilliantly joined-up marketing really means and why it is an approach that all marketers should be taking to cut through an increasingly competitive landscape.

We look forward to seeing you there.

12:40 – 13:00 Imran Farooq, Co-founder & CEO, MMC Learning
“3 ways to power up your Marketing skills in the next 12 months”

Join this session with Digital Marketing Specialist and CIM Senior Examiner, Imran Farooq to learn how you can architect your future Marketing role .

The speaker Imran Farooq, has trained thousands of Marketers in 30 countries over the last two decades and has helped businesses generate millions of pounds worth of revenue through his automated Sales and Digital Marketing campaigns. Join this session to:

1. Get the key questions to design your personal road map
2. Understand how to become the Marketer employers will want to hire
3. See the top 25 Digital Marketing skills to Master

14:20 – 14:40 Matt Cowell, Marketing Director, CircleLoop
“Efficient Team & Client Communication – An Agency Owners’ Guide”

The talk will focus on advice and opportunities for self-evaluation to help you improve your agency’s internal & external communication strategy.

15:00 – 15:20 Andrew Sherratt, Principal, SPA Professional Academy
“Developing innovative processes to enhance your marketing”

The importance of entrepreneurship and innovation will be discussed to demonstrate how they can create long term value for organisations. With an understanding the relationship between entrepreneurship and marketing and how to lead teams to be entrepreneurial along with the relationship to innovation the talk will discuss how to develop an innovation culture both within marketing and across and organisation. The implementation of innovative marketing programmes and processes will be covered along with requirements for changing the culture of organisations to become more innovative, matching the success of world leading organisations.

Day Two

Time Day Two Agenda
10:00 – 10:20 Jack Keegan, Senior Account Executive, AdRoll
“A guide to marketing on Instagram”

In this presentation, Marc Hiney, Senior Account Executive at AdRoll will show you how to take advantage of Instagram’s exploding popularity as an ad channel, covering how to: Establish a great brand presence, Create impactful Instagrams ads, run successful ad campaigns, Effectively measure the impact of your Instagram advertising

10:40 – 11:00 Liz Booth, Senior Developer, Buffalo 7
“Smash your next presentation with these game-changing PowerPoint hacks”

In this talk, you’ll learn how to use PowerPoint to create better presentations, faster. Liz will share her personal tips, tricks and hacks that will ensure your presentations not only look great, but you’ll spend less time creating them. It’s the world’s leading presentation software for a reason. Here you’ll find out its best-kept secrets.

11:20 – 11:40 Rob Gray, Co-Founder & Managing/Strategy Partner, Squad
“Vision: plugging the boardroom into the frontline”

It’s easy to think that cracking a bold vision for an organisation or brand will lead to success. The problem is that a vision, as the word suggests, is only a concept for the future. The hard part is turning it into reality. This can be overlooked and is often more challenging than agreeing the vision. For the last ten years Squad has worked with clients to turn boardroom strategy into frontline creativity. During this talk Rob will share his experiences and learnings.

12:00 – 12:20 Laura Crimmons, Founder, Silverthorn Agency
“Your customers are telling you what they want – are you listening?”

Too many marketers are still using guesswork and assumptions to inform strategies for what their customers want to see rather than taking advantage of the wealth of information we have at our fingertips that our customers are giving us. This will run-through the different ways we can find out what our customers want and act on it such as:

• Mining internal site search and organic and paid search query reports
• Researching the questions people are asking about our product or industry on Q&A sites
• Utilising social listening tools to see what people are saying about our product/service and see what they like
• Speaking to customer service/sales teams to see what common questions they get
• Using audience data to predict content types that will engage
• Using journorequests to acquire quick-win links

12:40 – 13:00 Steve Kuncewicz, Partner, BLM
“Influencer Marketing – Approach With Caution?”

In the wake of the Fyre Festival and the new ASA and CMA guidance, the ROI and compliance risks for brands when engaging with influencers and their following have never been in sharper focus. This session will give you an overview of the law around this area and provide tips on how to get the best and safest results from the Social Generation.

14:20 – 14:40 Alec Burns, Lead Amazon Strategist, Fluid Digital
“Driving eCommerce Growth with Amazon”

Amazon Advertising may be the single most under-utilised growth tool available to eCommerce retailers.

Over half of all product searches start on Amazon, and it accounts for a third of online consumer spend in the UK. In Europe there are 300 million active accounts, how many of them are (or should be!) your customers?

Alec will explain the opportunity that exists for early adopters of Amazon Advertising, as well as the fundamentals of successfully managing your brand on this rapidly expanding platform.