The Marketing Theatre, sponsored by AdRoll, features some of the North’s leading marketing businesses and professionals.
Take a look at the 2019 programme below with details on each speaker and a synopsis of their talk.

Day One Agenda Day Two Agenda

Day One

Time Day One Agenda
10:00 – 10:20 Gavin Flood, Senior Marketing Direction EMEA and APAC, AdRoll
“Measuring your Marketing Impact”
10:40 – 11:00 Sue Ollerhead, Oxford College of Marketing
“Improve online customer experience in the age of impatience”

Increasing customer demands, response-time ratings, the power of peer-to-peer reviews…just some of the factors that are leading companies everywhere to invest in the online customer experience.

In the age of mobile and in the face of increased competition, businesses that are leading from the front with a multi-channel approach and streamlined online experiences, are reaping rewards with maximised return on investment and delighted customers.

Join us to hear how you can keep on improving your online experience, understand your customers better and serve up information, answers and content where and when they need it.

We look forward to seeing you there.

11:20 – 11:40 Georgia Halston, Director, Halston Marketing
“The Marketing of Business”

In this session, Georgia will give concise venture advice taken from Halston Marketing’s experience of Business Trajectory Consultancy.

She’ll explain how to capitalise on the intrinsic link between business and marketing strategies and how at each stage of the business, there’s a level of communication with the outside world that’s vital to your success.

The talk will be split into three parts, first discussing fledgling companies, working on a shoestring budget and how to get your company in front of potential funders and investors.

She will also examine the marketing benefits of a tightened strategy when scaling your business up. The final component will discuss the role top-line business marketing and PR plays when considering an exit strategy.

12:00 – 12:20 Jasman Ahmad, Planning Director, Accord North
“Marketing is better when it’s brilliantly joined-up”
12:40 – 13:00 Imran Farooq, Managing Director, MMC Learning
14:20 – 14:40 Matt Cowell, Marketing Director, Circleloop
“Efficient Team & Client Communication – An Agency Owners’ Guide”

The talk will focus on advice and opportunities for self-evaluation to help you improve your agency’s internal & external communication strategy.

15:00 – 15:20 Andrew Sherratt, Principal, SPA Professional Academy
“Developing innovative processes to enhance your marketing”

The importance of entrepreneurship and innovation will be discussed to demonstrate how they can create long term value for organisations. With an understanding the relationship between entrepreneurship and marketing and how to lead teams to be entrepreneurial along with the relationship to innovation the talk will discuss how to develop an innovation culture both within marketing and across and organisation. The implementation of innovative marketing programmes and processes will be covered along with requirements for changing the culture of organisations to become more innovative, matching the success of world leading organisations.

Day Two

Time Day Two Agenda
10:00 – 10:20 AdRoll
10:40 – 11:00 Jaz Isherwood, Senior Developer, Buffalo 7
“Smash your next presentation with these game-changing PowerPoint hacks”

In this talk, you’ll learn how to use PowerPoint to create better presentations, faster. Jaz will share her personal tips, tricks and hacks that will ensure your presentations not only look great, but you’ll spend less time creating them. It’s the world’s leading presentation software for a reason. Here you’ll find out its best-kept secrets.

11:20 – 11:40 To be Announced
12:00 – 12:20 To be Announced
14:20 – 14:40 To be Announced
15:00 – 15:20 To be Announced