The Marketing Theatre in 2018 featured a compelling range of high-quality speakers offering wisdom and insights that will help your business success.

Take a look at last year’s programme below for details on each speaker and the synopsis of their talk.

Day One
Day Two

Marketing Theatre – Day One – Communications

Sponsored by Brazen PR, day one featured a selection of brand and communication specialists from across the UK.

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Time Agenda
11:00 – 11:20 Amanda Coleman, Head of Corporate Communication, Greater Manchester Police

“The Darkest Hour”
Amanda will consider the approach required to tackle a modern day crisis including the role that reputation should or should not have in driving the activity. She will draw upon personal experience to highlight the key elements required to manage any form of crisis.

11:40 – 12:00 Catherine Turner, Head of Consumer Services PR, Co op

Catherine will be looking to share her key thoughts on PR in 2018…

12:20 – 12:40 Phil Batty, Director of Public and Engagement and Legacy Strategy

“Hull: From Top 10 Crap Town to UK City of Culture”
As Director of Public Engagement & Legacy Strategy for the £32m UK City of Culture project in Hull, Phil will share his insights into how mixing bold campaigns and a cultural programme can change the story of a city. Having successfully led a marketing programme to re-position Hull as a world-class cultural destination, hear how 2800 events, a confident brand and a renewed sense of pride resulted in a transformative year for this northern city.

14:00 – 14:20 Nick McAleenan, Media, Communications & Data Privacy Lawyer, JMW

“Going Rogue – The Insider Threat to Data … and Reputation”
Media, Communications and Data Privacy Lawyer Nick McAleenan will talk about the “insider” risk to data. What are the legal and reputational issues arising from a data breach?
Nick will draw on his experience of representing over 5500 claimants in the UK’s first data leak class action: Various Claimants v Wm Morrison Supermarkets PLC. In December 2017, the High Court found Morrisons liable and the case is now heading to the Court of Appeal.
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14:30 – 14:50 Alison Last, Corporate Affairs Manager, Kellogg’s UK and Ireland

“Managing the reputation of Kellogg’s at a time when food companies are under increased scrutiny.”



Marketing Theatre – Day Two – Women Thought Leaders

Sponsored by

Time Agenda
11:20 – 11:40 Catherine Shuttleworth, CEO, Savvy
11:40 – 12:00 Sue Little, CEO, McCann Manchester

“Talent – The World Is Their Oyster.”
Talent. For any business, is its biggest opportunity and at the same time its biggest threat. In the not too distant past, having a job and keeping it was an all consuming objective.

Today, the talent landscape spans myriad different lifestyles and desires, hugely varying priorities and perceptions.

All these considerations mean the employer is no longer king.

And technology and mobility have changed the landscape beyond belief, so that now, an ever growing number of organisations are having to compete internationally to find, secure and retain the best talent.

Given the critical role talent plays in any business, how can employers hope to recruit and retain the best talent against this backdrop?

Do we need to fundamentally reinvent the employer/employee relationship or do we simply need to see the employment arena through different eyes?

Sue will look at this business critical challenge by drawing on more than 30 years of personal experience holding senior roles in the marketing communications industry, the last 17 of which have been spent running the UK’s most successful integrated marketing communications agency as Chief Executive of McCann Manchester.

12:20 – 12:40 Fiona Hunt, Board Director & Head of MediaCom Beyond Advertising, MediaCom North Group
12:40 – 13:00 Nicky Unsworth, Chief Executive, BJL

“Lessons Learnt in my Career”
Nicky will be talking about the lessons learnt in her career from being a graduate trainee in a manufacturing business to being the CEO of an advertising agency

14:00 – 14:20 Sandy Lindsay MBE, Tangerine

“Sandy Lindsay MBE: On Why Tangerine Became an Employee Owned Partnership…”
Sandy launched Tangerine in 2002 to prove it IS possible to run a PR co that is both ethical AND profitable.

15 years later, Tangerine is one of the UK’s leading integrated communications consultancies and – to coincide with its 15th birthday and fulfilling a promise Sandy made at the outset – it became Employee Owned. In this seminar, Sandy explains why and what she hopes the future has in store for its 60+ new owners.

Tangerine supports market leading brands including Pizza Hut, M&S Bank, Jewson and Ideal Standard and throughout the years and growth, it has remained true to its founding values: ‘Do great work and treat people properly (with honesty, courtesy and respect) and the rest will follow.

14:30 – 14:50 Cat Lewis, CEO, Ninelivesmedia

“How to Create More TV Jobs Outside London”
Cat Lewis is CEO of Nine Lives Media, her own TV production company based in MediaCity which she has run in the North for over ten years. She is passionate about the importance of television being made throughout the UK.

Cat outlines why making TV outside London is so vital – not just for job creation but also to ensure the industry has creative meritocracy at its heart and that the country as a whole is properly represented on screen.

She is an advocate of regulated capitalism and will outline how the current rules can be improved to create more jobs in TV outside London. Cat is Chair of the Royal Television Society in the North West, a Global Ambassador for Manchester and former Vice Chair of TV’s trade body PACT.