The Reveal Theatre in 2018, sponsored by Digital Gurus, will feature a compelling range of high-quality speakers offering wisdom and insights that will help your business success.

Take a look at last year’s programme below for details on each speaker and the synopsis of their talk.

Day One Day Two


Reveal Theatre – Day One


Time Agenda
11:20 – 11:40 Adam Oldfield, Managing Director, Force24

“Say no to open and click rates – the marketing metrics you really need to be focusing on in 2018”
For years, open and click rates have been considered crucial to email campaign analysis, but in 2018 they’ll be little more than vanity numbers. In this straight-talking session, Adam will advise the metrics that savvy marketers need to focus on if they’re to up their game and really boost the bottom line of their business.

12:00 – 12:20 Pamela-Jane Partington, Customer Success Manager, Fluid Ads

“How Product Feeds advertising can directly fuel sales”
Meet Pamela-Jane Partington at Fluid Ads, and learn how companies we work with have turned to feed based ads over the past 24 months to significantly improve the results of their advertising.

What is a data feed really?
A data feed can be many things and range from simple to sophisticated. We will give you some examples of how you can get started with data feeds with the tools you use every day.

You need measurable goals for your advertising
Your advertising has goals, whether they are defined or not, and these goals can be measured. The way you approach your advertising will impact how you meet these goals and the results you get.

Case one – Tripled click-through rate for travel
Learn how a business tripled their click-through rates by using feed-based content in their advertising.

Case two – Improved footfall in a restaurant
Learn how a restaurant chain increased footfall without increasing budget but instead added their daily menus as feed-based content to their advertising.

Case three – the Fortune 500 company vs The Startup
Startups are normally considered fast and agile whilst established companies slow and conservative. Learn how Fluid Ads turned this on its head and how the fortune 500 company got their audience for free and in a third of the time of the startup.

We sum up the benefits of feed based advertising and tell you how you can get started today.

12:40 – 13:00 Amy Harrod & Jack Melton Bradley, Research Managers, Mustard

“Pickles – How ethnography can be used innovatively to deliver genuine, real-time insights for businesses”
Session outline: To share insights uncovered using our new mobile app for research, Pickles.

Client: Carlsberg
Qualitative research was conducted via our new mobile app, ‘Pickles’.
We lived digitally alongside beer drinkers for two weeks, to understand their habits, attitudes and perceptions within the beer category. The platform allowed us to receive in-the-moment feedback as they responded to push notifications direct to their smartphone.

Mobile ethnography was conducted in the form of in-outlet ‘Missions’. We accompanied respondents via the app, to understand the customer journey and decision making behaviour when purchasing beer. We gathered genuine, real-time insight as respondents entered the pub, at time of choosing, purchasing and tasting a new beer. Live responses were uploaded to the app, via text, emoji, photo and video. Understanding influential factors on choosing a new beer, live, as respondents talked us through the path to purchase.

‘Pickles’ has been successful in gathering live action feedback as consumers viewed the latest Carlsberg Advertising campaign ‘The Danish Way’.

14:00 – 14:20 VST Enterprises Panel Session
Louis-James Davis, CEO, VST Enterprises & Anthony Wood, CEO, Dewhirst

Louis-James Davis, CEO of VST Enterprises (VSTE) and Anthony Wood, CEO of Dewhirst will be discussing the global issue of Counterfeiting and ways the issue can be reduced in future. The discussion will touch on all sectors but will focus primarily on the retail sector, within which Louis and Anthony have set up a Joint Venture, VApparel™.

What is VApparel?
VApparel™ is a Joint Venture between technology company VSTE and global clothing manufacturer’s Dewhirst. VApparel™ utilises VSTE’s VCode® and VPlatform™ technology to help boost tracking in the supply chain and overthrow counterfeiting at the source.

VApparel will allow consumers to establish the authenticity of the product before they make a purchase by scanning a VCode® printed on the label or product itself. Consumers can also establish other product information via a VCode® scan such as the factory the product was made in & the raw materials used, through to customised marketing material.

VSTE’s VCode® and VPlatform™ technology has been awarded an EU Seal of Excellence for its anti-counterfeiting and end-to-end supply chain and traceability capabilities, and has been commended by UK Prime Minister, Theresa May.

Dewhirst manufacture clothing for some of the world’s leading brands such as Nike, Marks & Spencer’s and ASOS.

14:20 – 14:40 Simon Iredale, CEO, Motionlab

“HOW MUCH VALUE CAN YOU GIVE? – how to build and monitor value at every stage of your business”

14:50 – 15:10 Martin Lucas, CEO, and Simon Jack, Chief Science Officer, Mastermindset

“How to read your customer’s mind (and sell more)”
Have you ever wondered what makes people buy certain products?
Why we pick certain brands over another?
What does it take to win the loyalty of a customer?
How a personalised experience keeps customers coming back for more and more?

We will run through how to use principles of science, psychology and data (plus a bit of fun) to figure out marketing challenges such as these and give you an extra edge for success.

If you’ve ever pondered any of the following questions this webinar is for you:

  • How can we improve our customer experience?
  • What is data science and why should I care?
  • Why aren’t we getting loads of repeat sales?
  • Why isn’t our sales growth more rapid?
  • How could we improve our digital strategy?




Reveal Theatre – Day Two


Time Agenda
11:00 – 11:20 Vin Sumner Founder & CEO, Clicks + Links

“Tell me and I forget, teach me and I may remember, involve me and I learn.”

11:20 – 11:40 Lyndon Nicholson, CEO, Buffalo 7

“PowerPoint’s not dead. Your imagination is.”
PowerPoint is over 30 years old, installed on over 1 billion computers worldwide. Yet for most of it’s existence it’s had a pretty bad rap. ‘Death By PowerPoint’ is a term we’ve all heard hundreds of times yet the software is not (nor never has been) the problem. PowerPoint has become the villain for people’s failings to plan, design and build slides that communicate effectively and beautifully. Lyndon will show you how, with a little imagination, you can use PowerPoint to create presentations that….well…don’t look like PowerPoint.

12:00 – 12:20 Caius Eugene, XR Lead, Corporation Pop

“An introduction to (XR) Extended Reality”
This talk will be taking a dive into immersive technologies exploring the relationship between Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). XR enables the dissemination of information in a way that breaks out beyond the constraints of the conventional screen, leveraging the power and array of sensors found in everyone’s smartphone. Typically Extended Reality (XR) has been used to entertain, however with the launch of Apple’s ARKit and Google’s ARCore, the technologies are in reach of an ever-growing user base. This talk will explore how this opens a huge range of opportunities to a wide range of industries.

12:40 – 13:00 Matthew Soakell, Leading account Manager, Mabo

“Are You A Google Shopping Sheep?”
Leading PPC Account Manager from Mabo Media, Matthew Soakell, will discuss the over-reliance existing AdWords advertisers have on Google Shopping, and why standard text ads still have a crucial role to play in a highly competitive marketplace.

14:00 – 14:20 Darren Elliott, Media Sales Director, Taboola

“Decoding the Behaviour of Your Online User”
With more and more content competing for users’ attention, it’s important to target the right audience with the right message at the right time. This interactive session draws on Taboola’s billions of data points to provide insights into users’ online behaviour, and practical tips on how to optimise your online campaigns to achieve your marketing goals.

14:20 – 14:40 Tom Wild, Head of Design and Strategy & Chris Leo, Director, MadeByPi

“Helping B2B survive and compete in international markets”
Practical examples of how we have revolutionised international markets using the latest in design thinking and innovation approaches. We’ll show you how we have helped the biggest brands build the boldest digital products.

14:40 – 15:00 Owen Cotterell, Video Production & Immersive Content Specialist, BIMA and Juice Immersive

“The guide to better immersive tech”
AR/VR and a host of other “immersive” technologies have captured brands’ attention. Yet there’s still so much confusion about the technology, about best practice and even about what constitutes good work in the field.
On 1 March 2018 at Prolific North Live, Owen Cotterell of BIMA’s Immersive Tech Think Tank will present a new framework for brands looking to harness the power of immersive technology. He’ll help you understand the possibilities, present a new standard for best practice, and explore case studies that demonstrate not only what immersive is capable of – but how to do it efficiently, profitably, respectfully – and how to measure its success.
For any organisation thinking about a new immersive tech project (AR/VR), this is where to start.