Reveal Theatre – Day One
|11:20 – 11:40||Adam Oldfield, Managing Director, Force24
“Say no to open and click rates – the marketing metrics you really need to be focusing on in 2018”
|12:00 – 12:20||Pamela-Jane Partington, Customer Success Manager, Fluid Ads
“How Product Feeds advertising can directly fuel sales”
What is a data feed really?
You need measurable goals for your advertising
Case one – Tripled click-through rate for travel
Case two – Improved footfall in a restaurant
Case three – the Fortune 500 company vs The Startup
|12:40 – 13:00||Amy Harrod & Jack Melton Bradley, Research Managers, Mustard
“Pickles – How ethnography can be used innovatively to deliver genuine, real-time insights for businesses”
Mobile ethnography was conducted in the form of in-outlet ‘Missions’. We accompanied respondents via the app, to understand the customer journey and decision making behaviour when purchasing beer. We gathered genuine, real-time insight as respondents entered the pub, at time of choosing, purchasing and tasting a new beer. Live responses were uploaded to the app, via text, emoji, photo and video. Understanding influential factors on choosing a new beer, live, as respondents talked us through the path to purchase.
‘Pickles’ has been successful in gathering live action feedback as consumers viewed the latest Carlsberg Advertising campaign ‘The Danish Way’.
|14:00 – 14:20||VST Enterprises Panel Session
Louis-James Davis, CEO, VST Enterprises & Anthony Wood, CEO, Dewhirst
What is VApparel?
VApparel will allow consumers to establish the authenticity of the product before they make a purchase by scanning a VCode® printed on the label or product itself. Consumers can also establish other product information via a VCode® scan such as the factory the product was made in & the raw materials used, through to customised marketing material.
VSTE’s VCode® and VPlatform™ technology has been awarded an EU Seal of Excellence for its anti-counterfeiting and end-to-end supply chain and traceability capabilities, and has been commended by UK Prime Minister, Theresa May.
Dewhirst manufacture clothing for some of the world’s leading brands such as Nike, Marks & Spencer’s and ASOS.
|14:20 – 14:40||Simon Iredale, CEO, Motionlab
“HOW MUCH VALUE CAN YOU GIVE? – how to build and monitor value at every stage of your business”
|14:50 – 15:10||Martin Lucas, CEO, and Simon Jack, Chief Science Officer, Mastermindset
“How to read your customer’s mind (and sell more)”
We will run through how to use principles of science, psychology and data (plus a bit of fun) to figure out marketing challenges such as these and give you an extra edge for success.
If you’ve ever pondered any of the following questions this webinar is for you:
Reveal Theatre – Day Two
|11:00 – 11:20||Vin Sumner Founder & CEO, Clicks + Links
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
|11:20 – 11:40||Lyndon Nicholson, CEO, Buffalo 7
“PowerPoint’s not dead. Your imagination is.”
|12:00 – 12:20||Caius Eugene, XR Lead, Corporation Pop
“An introduction to (XR) Extended Reality”
|12:40 – 13:00||Matthew Soakell, Leading account Manager, Mabo
“Are You A Google Shopping Sheep?”
|14:00 – 14:20||Darren Elliott, Media Sales Director, Taboola
“Decoding the Behaviour of Your Online User”
|14:20 – 14:40||Tom Wild, Head of Design and Strategy & Chris Leo, Director, MadeByPi
“Helping B2B survive and compete in international markets”
|14:40 – 15:00||Owen Cotterell, Video Production & Immersive Content Specialist, BIMA and Juice Immersive
“The guide to better immersive tech”